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  • Artikel  (2.849)
  • Emerald  (2.849)
  • 2005-2009  (2.849)
  • Wirtschaftswissenschaften  (2.849)
  • Medien- und Kommunikationswissenschaften, Kommunikationsdesign  (29)
  • 11
    Digitale Medien
    Digitale Medien
    Why the best and brightest approaches don't solve the innovation dilemma (2005)
    Bradford : Emerald
    Strategy & leadership 33 (2005), S. 4-11 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - Highlight the management dilemma disruptive innovation poses and examine what the leading management theorists have to offer as a solution. Design/methodology/approach - The author examines six leading theories of innovation and three alternatives to disruptive innovation. Findings - The leading theories that try to solve the paradox of innovation don't work and the alternatives to disruptive innovation merely delay having to deal with the dilemma. Research limitations/implications - The author reviewed many theoretical approaches to innovation management and selected six for commentary. Practical implications - The author argues that the theorists are looking at innovation in the wrong way. Because innovation is a paradox, the solution lies in rethinking the fundamental assumptions. Originality/value - First article that examines the logic behind the leading disruptive innovation theories and refutes their advice.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570510699932
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  • 12
    Digitale Medien
    Digitale Medien
    Strategic frontiers: the starting-point for innovative growth (2005)
    Bradford : Emerald
    Strategy & leadership 33 (2005), S. 12-18 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - To encourage top management to recognize the need for adding new value to their organizations and commit to the creation of new internal capabilities for growth via the exploration of their company's strategic frontier. Design/methodology/approach - Explains how the CEO can select a team and initiate a project to identify strategy frontier options. Findings - The authors' experience suggests that the team should first explore all areas of future growth potential in and adjacent to their industry, creating a long list of potential options. Identifying a breadth of strategic frontier options is more important than a depth of information on any one option. Research limitations/implications - More case studies of strategy frontier projects in action, with quantitative results, would be valuable. Practical implications - The goal of this frontier team is to identify a portfolio of innovative new business opportunities that exist on the strategic frontier. It will be the responsibility of another, more qualified group with quantitative skills (strategic planners, business development) to develop a detailed business design and determine its profitability and attractiveness to the company. Originality/value - The article offers top management an innovative how-to approach to finding truly new growth opportunities.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570510572608
    Standort Signatur Erwartet Verfügbarkeit
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  • 13
    Digitale Medien
    Digitale Medien
    Discovering significant and viable new businesses: have faith in strategic planning basics (2005)
    Bradford : Emerald
    Strategy & leadership 33 (2005), S. 25-31 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - Managers need research-based guidance on how to find sources of new growth when their core business is maturing. Design/methodology/approach - Authors shadowed managers responsible for finding and entering new businesses, interviewing them every three or four months for an average of two years. They surveyed over 100 corporate venturing units and corporate incubators and assembled a database of over 50 stories of companies that had successfully developed or acquired a significant new business. We interviewed managers in about half of these companies that had successfully diversified and we tested our emerging hypotheses against this database. Findings - All research indicated that managers need to assess opportunities more strategically and be less activity driven. The authors concluded that managers were investing in too many projects, most of which had little chance of success. Research limitations/implications - If research is reported on in the paper this section must be completed and should include suggestions for future research and any identified limitations in the research process. Practical implications - Ashridge Strategic Management Centre has developed a screening tool - The New Businesses Traffic Lights to test opportunities before a business plan has been developed, alongside a business plan to assess the strategic logic for the proposal, or to an existing investment that is failing to meet its short-term targets. Originality/value - Applying the screen to the portfolio of new business investments in most companies will result in red lights for many projects. Not only can significant money be saved from the "new businesses" budget, but also extra resources can be focused on improving the core businesses.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570510572626
    Standort Signatur Erwartet Verfügbarkeit
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  • 14
    Digitale Medien
    Digitale Medien
    Metrics for innovation: guidelines for developing a customized suite of innovation metrics (2005)
    Bradford : Emerald
    Strategy & leadership 33 (2005), S. 37-45 
    Details
    ISSN: 1087-8572
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - During the past year, the authors have built a framework for a suite of metrics that senior managers can customize to track and promote innovation success in their companies. Design/methodology/approach - Senior executives can use the suite of metrics to assess their company's innovativeness over time and hence combat the insidious strategy decay that often afflicts a company's business. Findings - The framework combines three views on innovation - resource, capability, and leadership - providing the perspective to develop a suite of metrics for assessing and developing a company's capacity for innovation. Research limitations/implications - The optimal selection of metrics and the optimal value or "sweet spot" of any particular metric will vary from company to company. Practical implications - As more firms develop strategic innovation metrics and a database that validates their relevance, top managers will learn to assess and guide a company's innovation capability more effectively. Originality/value - This is the first strategic guideline for building a customizable system of innovation metrics.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10878570510572590
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  • 15
    Digitale Medien
    Digitale Medien
    A functional and symbolic perspective to branding Australian SME wineries (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 220-227 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - This study proposes investigating the branding of small to medium-sized enterprise (SME) wineries in an Australian context. By taking a qualitative approach, the theory building research seeks further to understand branding from the perspective of the SME winery, and in doing so, go some way in addressing the current deficit in the literature. Design/methodology/approach - Bhat and Reddy's conceptualisation of brand functionality and symbolism is used as a branding framework to underlie the research. A multiple case study design was adopted as a research method to provide case data on eight SME wineries. Data were collected through in-depth interviews with the owner/manager of each winery, direct observation and document analysis. Findings - The findings are presented in the form a model of SME winery branding, which, in addition to distinguishing two approaches to branding, highlights the functional and symbolic values inherent in the brand. The findings endorse the notion that brands can simultaneously have both functional and symbolic appeal. More radically, the emergent model suggests interdependence between the functional and symbolic properties of branding. Practical implications - Practically, the findings highlight the importance of developing the symbolic values associated with the brand, which represent a more sustainable competitive advantage. Originality/value - By establishing a tentative theory on SME winery branding, this study has begun to address the current deficit in wine marketing literature and has set a foundation for further research.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420510609221
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  • 16
    Digitale Medien
    Digitale Medien
    Successful brand management in SMEs: a new theory and practical hints (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 228-238 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - Brand management in small to medium-sized enterprises (SMEs) is an area of study in its infancy. Although considerable literature has been published about brand management in general, all theory and case studies are based only on multinationals. This article proposes providing the results and conclusions of exploratory research into this subject, and into SMEs in particular. Design/methodology/approach - To understand the precise role of the entrepreneur and to provide answers to five research questions, a qualitative study based on in-depth interviews with mainly middle-sized companies was undertaken. Striking results were obtained from this exploratory research. Findings - The paper shows the reader what the role of brand management in SMEs is and all the variables that influence it. It also presents a new model for brand development in SMEs, one that highlights the importance of the internal role of brand management in such an organization. An important finding is that passion for the brand throughout the company is a very important factor, initiated by an active role of the entrepreneur him/herself to achieving brand recognition. It does not cost anything and the impact appeared to be significant. Of course creativity is indispensable in this process. Practical implications - The change that directors of a relatively small company should make is to place brand management in a top position in their daily mind set. Achieving brand recognition starts inside the organization itself. Originality/value - For the first time in history extensive research in brand management in SMEs has been combined with the creation of various new theories, resulting in many practical recommendations. These are recommendations that can be used by the reader in his or her own organization.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420510609230
    Standort Signatur Erwartet Verfügbarkeit
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  • 17
    Digitale Medien
    Digitale Medien
    Brand extensions: brand concept congruency and feedback effects revisited (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 250-257 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - The aim of this research is to examine the effects of congruent and incongruent brand concept extensions on consumer attitudes towards the extended product and feedback effects on the parent brand. Moreover, brand familiarity is proposed as an important moderator variable in determining feedback effects on attitude to the parent brand. Design/methodology/approach - An experimental research design was applied for testing the set of hypotheses put forth. The product category of wrist-watches was utilized as setting. A total of 205 respondents participated in the study. Findings - The study finds general support for the importance of brand concept congruency when it comes to feedback-effects, whereas no significant differences between congruent and incongruent extensions are found for attitudes to the extension itself. Brand familiarity is found to be an important moderator on parent brand feedback effects. Research limitations/implications - Before concluding on the moderating role of brand familiarity in this context, one needs to build a stronger nomological network around this variable. Moreover, the effects observed in this study should be extended and tested for other product categories and preferably also with other methodological approaches. Originality/value - The study results reemphasize the importance of investigating brand feedback effects when launching category extensions. Also, the research provides new insight into the role of parent brand familiarity when evaluating the potential risks and rewards of conducting brand concept extensions.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420510609258
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  • 18
    Digitale Medien
    Digitale Medien
    Inland technology: the quest for genuine replicas (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 260-263 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - Proposes exploring a unique approach to the new product development process and its implications for new product developers Design/methodology/approach - The case was written after in depth interviews with company managers and customers. Findings - Provides information and a description of an innovative guiding philosophy applied to new product development. Research limitations/implications - As with most case studies the situation, industry response and results are pertinent to this particular company. There may be limitations in generalizing to other industries or other companies. Practical implications - Demonstrates a reactive approach to new product development. Also illustrates a successful means of interacting with government markets. Originality/value - The case reflects a successful strategy based on establishing a trusted expert position in an environmental protection industry. That position allowed the company to act as a pollution avoidance advocate and to gain effective access to decision makers within their customer companies. Within this industry, the strategy is effective and may be emulated.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420510609276
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  • 19
    Digitale Medien
    Digitale Medien
    How screening criteria change during brand development (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 239-249 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - Despite the increasing sophistication of new product development (NPD) research, the reliance on traditional approaches to studying NPD has left several areas in need of further research. The authors propose addressing some of these gaps, especially the limited focus on consumer brands, evaluation criteria used across different project-review points in the NPD process, and the distinction between "kills", "successes", and "failures". Moreover, they propose investigating how screening criteria change across project-review points, using real-time NPD projects. Design/methodology/approach - A postal survey generated 172 usable questionnaires from a sample of European, North American, Far Eastern and Australian consumer packaged-goods firms, providing data on 314 new product projects covering different development and post-commercialization review points. Findings - The results confirm that acceptance-rejection criteria vary through the NPD process. However, financial criteria dominate across all the project-review points. Initial screening is coarse, focusing predominantly on financial criteria. Fit with organizational, product, brand, promotional, and market requirements dominate in the detailed screen and pre-development evaluation points. At pre-launch, decision-makers focus on product, brand, and promotional criteria. Commercial fit, production synergies, and reliability of the firm's market intelligence are significant discriminators in the post-launch review. Moreover, the importance of marketing and channel issues makes the criteria for screening brands different from those of industrial markets. Originality/value - The study, although largely descriptive and involves a relatively small sample of consumer goods firms, offers new insights into NPD project evaluation behavior. Future, larger-scale investigations covering a broader spectrum of consumer product sectors are needed to validate our results and to explain the reasons behind managers' decisions.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420510609249
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  • 20
    Digitale Medien
    Digitale Medien
    Tourism destination branding complexity (2005)
    Bingley : Emerald
    The @journal of product & brand management 14 (2005), S. 258-259 
    Details
    ISSN: 1061-0421
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Purpose - The paper proposes enhancing the understanding of the complex challenges inherent in the development of tourism destination brand slogans. Design/methodology/approach - Prior to completing a tourism marketing PhD, the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs). In this paper he laments a significant gap in the literature in the area of tourism destination branding, a field that has only attracted academic attention since the late 1990s. Findings - While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research with which to guide DMOs. There has been relatively little discussion on the complexity involved in capturing the essence of a multi-attributed destination with a succinct and focused brand position, in a way that is both meaningful to the multiplicity of target audiences of interest to stakeholders and effectively differentiates the destination from competitors. Practical implications - The paper will be of interest to tourism practitioners with a vested interest in the marketing of their destination, as well as research students and supervising academics interested in destination marketing. Originality/value - The paper summarises six issues that make the application of branding theory to destinations a complex undertaking, and which are worthy of increased research attention.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/10610420510609267
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