Publication Date:
2018-08-22
Description:
Psychological targeting of advertising using Facebook profiles has been a contentious issue of late. Researchers from Columbia University, Stanford University, University of Pennsylvania, and Cambridge University, but separate from Cambridge Analytica, report results suggesting that psychological targeting using Facebook is so effective that its use should be regulated (1). Here,...
Keywords:
Letters
Print ISSN:
0027-8424
Electronic ISSN:
1091-6490
Topics:
Biology
,
Medicine
,
Natural Sciences in General
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