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  • American Institute of Physics  (24,056)
  • American Geophysical Union  (9,221)
  • Emerald  (6,398)
  • Nature Publishing Group
  • Public Library of Science (PLoS)
  • 2005-2009
  • 2000-2004  (43,434)
  • 2002  (24,196)
  • 2000  (19,238)
Collection
Publisher
Years
  • 2005-2009
  • 2000-2004  (43,434)
Year
  • 1
    Electronic Resource
    Electronic Resource
    Price-tier competition: an integrative review (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 276-297 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The nature of competition between different tiers (e.g. high-tier vs low-tier brands) has become an important research domain for academic researchers and marketing managers. Although research on inter-tier competition is growing at an increasing rate, there has not been a comprehensive attempt to summarize the research in this stream. The objective of this article is to synthesize the research on inter-tier competition, extract the key findings, discuss managerial implications, and offer future research directions.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010347083
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  • 2
    Electronic Resource
    Electronic Resource
    Using quantitative models for setting retail prices (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 304-320 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Products that have a short selling season face high uncertainty in demand. Retailers who sell such products therefore find the task of pricing and inventory challenging. Many retailers consider making these decisions as an art form and do not use quantitative models that are developed by researchers. Describes how retailers typically make pricing and inventory decisions and also reviews quantitative models that have been developed by researchers to improve on one or more of these decisions. A classification of these models is developed and how they can assist the retailer is explained. A simple explanation of two mathematical tools, Bayesian updating of information and dynamic programming, which are commonly mentioned in the literature are also given.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010347100
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  • 3
    Electronic Resource
    Electronic Resource
    The measurement and dimensionality of brand associations (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 350-370 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The purpose of the research reported here was to test empirically a conceptualization of brand associations that consists of three dimensions: brand image, brand attitude and perceived quality. A better understanding of brand associations is needed to facilitate further theoretical development and practical measurement of the construct. Three studies were conducted to: test a protocol for developing product category specific measures of brand image; investigate the dimensionality of the brand associations construct; and explore whether the degree of dimensionality of brand associations varies depending upon a brand's familiarity. Findings confirm the efficacy of the brand image protocol and indicate that brand associations differ across brands and product categories. The latter finding supports the conclusion that brand associations for different products should be measured using different items. As predicted, dimensionality of brand associations was found to be influenced by brand familiarity.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010356966
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  • 4
    Electronic Resource
    Electronic Resource
    Advertising vs sales promotion: a brand management perspective (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 389-414 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Brand managers in packaged goods firms are under pressure to increase or maintain high sales promotion spending at the expense of media advertising. This study investigates the antecedents and outcomes of brand managers' advertising and sales promotion budget allocations by adopting a bounded rationality perspective. Based on survey data collected from 165 brand managers in the USA, higher advertising (vs sales promotion) allocations are associated with: single, relatively high priced brands in the early phases of the product life cycle; and more experienced brand managers who are subject to less retail influence. Also, brands with higher budget allocations to advertising, relative to sales promotion, tend to have more favorable consumer attitudes, stronger brand equity, and higher market share increases and profits. Managerial implications and areas for future study are discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010356984
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  • 5
    Electronic Resource
    Electronic Resource
    Consumer perceptions of generic products: a Mexican study (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 446-456 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Previous research studies on generic products focus mainly on mature markets such as the USA. These studies measure consumer perceptions of all generic products as a whole, with respect to price and quality. With the passing of the NAFTA, retailers' interest in the relatively young Mexican market has increased. The purpose of this study is to determine Mexican consumers' overall perceptions of generic grocery products, to examine if there are any differences in perception across demographic groups and to determine if there are differences in the perception of generic products across product categories. Two variables were examined: risk perception of generic products and satisfaction with generic products.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010351385
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  • 6
    Electronic Resource
    Electronic Resource
    Toward effective use of cause-related marketing alliances (2000)
    Bingley : Emerald
    The @journal of product & brand management 9 (2000), S. 472-484 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Companies have become increasingly active in developing relationships between their brands and popular causes in such areas as the environment (e.g. nature conservancy) and health issues (e.g. breast cancer awareness crusade). As such alliances become a more important strategic component of the brand's marketing mix, managers seek direction as to how to generate the most impact with these tie-ins. This article uses associative learning principles as a framework for understanding how to facilitate building connections between brands and causes so as to increase the value of this highly visible marketing activity. Specific associative learning principles are detailed and applied, improving the use of cause-related marketing alliances.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420010351394
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  • 7
    Electronic Resource
    Electronic Resource
    Home with ET - Elsik technology (2000)
    Bradford : Emerald
    Campus-wide information systems 17 (2000), S. 129-133 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: This article profiles the technology-rich environment at Elsik High School in the Alief Intermediate School District on the west side of Houston. The district's $16 million commitment to technology by 2001 is explored. The instructional benefits are featured by departments with a basic outline as to what students are doing in a strong instructional program that is technology-based. Implementation ideas by departments are demonstrated from the art department to the sciences and social studies. After departments are highlighted, the technology available to the administrators, teachers, and staff is showcased. Online technologies, video distribution, and video conferencing are discussed. All of the technological tools and implementation of these tools into and across the curriculum demonstrate Elsik High School's commitment to integrate technology into each and every classroom to better prepare students for the new millenium.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740010350873
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  • 8
    Electronic Resource
    Electronic Resource
    Diversified use of ICT in education (2000)
    Bradford : Emerald
    Campus-wide information systems 17 (2000), S. 161-166 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The Fachhochschule JOANNEUM (FH JOANNEUM), a university of applied science, founded the Centre for Multimedia and Learning (CML) in 1998, in order to provide support for lecturers in implementing computer-supported learning strategies within their classes. Now, after two years of work and different approaches applied, the CML has developed a strategy which promises a sustainable development for the highly diversified courses offered at the university. Within this article, evaluation results of three different approaches are described and the future strategy of a bottom-up approach is outlined. Based on the results, an in-house training program for the teaching staff has been developed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740010360520
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  • 9
    Electronic Resource
    Electronic Resource
    The Internet and services marketing - the case of Danish retail banking (2000)
    Bingley : Emerald
    Internet research 10 (2000), S. 7-18 
    Details
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Examines various aspects of the motives, perceptions and expectations connected with the introduction of Internet banking in Danish retail banking. Responses from 60 key managers in the largest retail banks in Denmark show that they believe that Internet banking will become more important in the future, whereas all other distribution channels are predicted to become less important. Describes further the relationship between the perceptions of and expectations from Internet banking, the reasons for offering an Internet bank and the way it has been organized in the banks.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10662240010312093
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  • 10
    Electronic Resource
    Electronic Resource
    Changes in the banking sector - the case of Internet banking in the UK (2000)
    Bingley : Emerald
    Internet research 10 (2000), S. 19-31 
    Details
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The Internet is gaining popularity as a delivery channel in the banking sector. At the same time, customer needs are changing. A total of 12 Internet banking operations in the UK are analysed under customer empowerment functions and Internet banking Web attributes. Internet banking renders location and time irrelevant, and empowers customers with greater control of their accounts. Banks achieve cost and efficiency gains in a large number of operational areas.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10662240010312048
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