Unbekannt
Cambridge University Press
Publikationsdatum:
2022-08-09
Beschreibung:
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core.
Schlagwort(e):
branding
;
universities
;
marketing
;
logos
;
trademarks
;
bic Book Industry Communication::L Law::LN Laws of Specific jurisdictions::LNR Intellectual property law
Sprache:
Englisch
Format:
image/jpeg
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