Publikationsdatum:
2015-04-14
Beschreibung:
In this article, I reassess the undeserved reputation of Inditex’s Zara as a ‘home-sewn exception to globalization’ for supposedly keeping manufacturing at home despite larger trends; and I use the occasion to make a case for rigorous, evidentially strong single-firm case studies. In the process, I draw attention to the manner in which the value-adding qualities of scholarly work are being judged in economic geography; and argue that the prioritization of novelty over unenhanced readings of realities may encourage case studies to be presented as more unique and exceptional than they actually are.
Schlagwort(e):
D21 - Firm Behavior, F23 - Multinational Firms
;
International Business, L14 - Transactional Relationships
;
Contracts and Reputation
;
Networks, L25 - Firm Performance: Size, Diversification, and Scope, L67 - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather
Print ISSN:
1468-2702
Digitale ISSN:
1468-2710
Thema:
Geographie
,
Wirtschaftswissenschaften
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