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  • American Chemical Society  (29,463)
  • Emerald  (3,964)
  • Nature Publishing Group  (3,742)
  • American Institute of Physics (AIP)
  • 2000-2004  (37,169)
  • 2004  (37,169)
Collection
Publisher
Years
  • 2000-2004  (37,169)
Year
  • 101
    Electronic Resource
    Electronic Resource
    Positioning strategies and incidence of congruence of two UK store card brands (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 315-328 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This study examines the activities and congruence of positioning strategies in the UK store card sector. Using a triangulation research methodology, the results confirm the prevalence of challenging and aggressive branding activities. The findings identify "Service", "Value for money", and "The Brand Name" as the most popular positioning strategies pursued by Marks & Spencer Card brand. In the case of Harrods Card brand, "Top of the range" and "The Brand Name" are the two dominant positioning strategies employed. The study further uncovers congruence between the two card brands' marketing "communications" efforts and consumers' "perceived" strategies. However, there is no congruence between managers' "presumed" strategies and the brands' marketing "communications" efforts. More specifically, although positioning activities in "communications" are successfully recognized by the target group, managers' positioning "presumptions/intentions" are not clearly transmitted in "communications". Conclusions, managerial implications, limitations and future research directions are discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410554403
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  • 102
    Electronic Resource
    Electronic Resource
    Factors influencing consumer perceptions of brand trust online (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 329-342 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Unlike the traditional bricks-and-mortar marketplace, the online environment includes several distinct factors that influence brand trust. As consumers become more savvy about the Internet, the author contends they will insist on doing business with Web companies they trust. This study examines how brand trust is affected by the following Web purchase-related factors: security, privacy, brand name, word-of-mouth, good online experience, and quality of information. The author argues that not all e-trust building programs guarantee success in building brand trust. In addition to the mechanism depending on a program, building e-brand trust requires a systematic relationship between a consumer and a particular Web brand. The findings show that brand trust is not built on one or two components but is established by the interrelationships between complex components. By carefully investigating these variables in formulating marketing strategies, marketers can cultivate brand loyalty and gain a formidable competitive edge.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410554412
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  • 103
    Electronic Resource
    Electronic Resource
    Duopoly pricing under risk aversion and parameter uncertainty (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 359-368 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Most pricing studies assume that firms have complete information about demand. In practice, managers must make decisions, given incomplete information about the demand for their own products as well as those of their rivals. This paper develops a duopoly pricing model in which firms market differentiated products in a world of uncertainty. Results show that the predictions of standard strategic pricing models may not hold when firms face parameter uncertainty and are risk-averse. Under well-defined conditions, there may be a "first-mover" disadvantage to the firm that attempts to be the Stackelberg price leader in the market, especially in a market where demand is highly uncertain. Interestingly, if parameter uncertainty is sufficiently high, it may even be necessary for the price leader to share market information with its rival. When firms are risk-averse, uncertainty generally decreases equilibrium prices and the variabilities of profits.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410554430
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  • 104
    Electronic Resource
    Electronic Resource
    The impact of market structure on pricing objectives of service firms (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 343-358 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The purpose of this research paper is to explore the pricing objectives that service companies pursue to set their prices and to examine the impact of market structure. An extensive review of the literature revealed the complete lack of any previous work aiming to empirically investigate the impact of market structure on the company's pricing behavior and pricing objectives. Thus, the value of the paper lies in the fact that it presents the first attempt to empirically examine this issue from a marketing perspective. In order to achieve research objectives, data were collected from 170 companies operating in six different services sectors in Greece through personal interviews. The findings of the study show that the companies seem to follow a hierarchy of pricing objectives where their main focus is on the maintenance of the existing customers and the attraction of new ones, in order to ensure their long-term position in the market without, however, disregarding financial considerations.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410554421
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  • 105
    Electronic Resource
    Electronic Resource
    Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 379-389 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: One main concern regarding the use of reference prices in advertisements relates to the possibility of deception due to consumers' positive response towards exaggerated or implausible claims. This paper examines the moderating roles of a contextual variable-market price dispersion for a product category, and that of an individual level variable-need for cognition, in influencing consumer evaluation of reference prices across two experiments. The results support the hypothesized effects of need for cognition and demonstrate that, for low need, for cognition individuals, increasing the level of reference price results in positive effects on value perception and shopping intention.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410560280
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  • 106
    Electronic Resource
    Electronic Resource
    Consumer price knowledge in the German retail market (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 390-405 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Price knowledge as a construct has been one of the top behavioral pricing themes in the last four decades, especially in the Anglo-American literature. In Germany, scientists have paid relatively little attention to this topic during the last 15 years - with some notable exceptions. Therefore, this study analyzes German consumers' price knowledge and, by doing so, replicates and extends existing international work. After reviewing earlier attempts at assessing the construct, a measure is developed for the price estimation error "PEE", based on explicit price knowledge stored in long-term memory. Results, including data from about 1,000 consumers on 69 products from a German retail chain, indicate that price knowledge in Germany is relatively low. Based on that observation, implications for the management are discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410560299
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  • 107
    Electronic Resource
    Electronic Resource
    Pricing dynamics in the online consumer electronics market (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 429-441 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper investigates prices of consumer electronics sold on the Web by both online-only retailers (Dotcoms) and the online branches of multi-channel retailers (MCRs). Surprisingly, it finds that Dotcoms charge higher price than MCRs, a conclusion contradictory to the results of most of empirical studies. Also finds that the electronics prices decreased over the period of study in general, dropping about 0.6 percent per week, and the prices of MCRs and Dotcoms went down with time at a similar speed. Further, the prices across MCRs are 35.3 percent more dispersed than the prices across the Dotcoms based on full prices, and 33.1 percent more dispersed based on percentage prices. However, results show that price dispersion moved up with time in general, with no significant difference in the speeds between MCRs and Dotcoms.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410560316
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  • 108
    Electronic Resource
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    Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio-cultural characteristics (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 406-428 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The accuracy of consumer price knowledge is dependent on numerous factors. This study examined the effect of some variables related to consumers' attitudes towards prices and some demographic variables on price knowledge. Results showed that consumers were more knowledgeable about the relationships between the prices of competitor brands than about the actual prices in themselves. When certain error margins were allowed, the differences between absolute and relative price knowledge were not as evident. In addition, the accuracy of consumer knowledge of prices was found to be dependent on how much importance they placed on price, and it influenced subjects' perceptions of themselves as shoppers. In this study, women and people with low income level were more knowledgeable about prices. The statistical effects and relationships between these variables were analyzed taking into account the economic, social, and cultural setting in which the research was conducted.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410560307
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  • 109
    Electronic Resource
    Electronic Resource
    Capturing the effects of coupon promotions in scanner panel choice models (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 442-452 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The authors develop a logit modeling approach, designed for application to UPC scanner panel data, to assess the effects of coupon promotions on consumer brand choice. The effects of coupon promotions are captured via two measures: the prevailing level of availability and the prevailing face value of coupons for each brand. Both of these measures are derived from coupon redemptions of a separate sample of households. The approach captures both the advertising effect and the price discount incentive of a coupon. It also avoids drawbacks of previous choice models which have incorporated coupon effects by subtracting the value of a redeemed coupon from the price of the brand purchased. The authors illustrate their modeling approach on data for two product categories: catsup (light coupon usage) and liquid laundry detergent (heavy coupon usage). Findings are reported for coupon users and non-users as well as across latent segments.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410560325
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  • 110
    Electronic Resource
    Electronic Resource
    Iso-profit pricing for product lines (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 453-468 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: When considering a price decrease in response to competitive pressures or stagnating demand, management may ask how much additional volume must be sold at the new price to match the current profit level. This "iso-profit" pricing problem has been studied extensively for single items manufactured using one resource. This paper solves three realistic extensions of the problem: when two or more items share a resource, when multiple items share multiple resources, and when resource vendors offer quantity discounts. Findings are summarized in 12 points, many of which are counterintuitive.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410560334
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  • 111
    Electronic Resource
    Electronic Resource
    Data-mining algorithms in Oracle9i and Microsoft SQL Server (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 132-138 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: In today's competitive marketplace, it is crucial that companies manage their most valuable assets - customers and customers' information that is achieved via using data mining applications that sift through massive amounts of data and find hidden information - that help better understand customers and anticipate their behaviour. This paper aims at discussing data mining methods in Oracle, widely used for large corporate business, and Microsoft data mining applications, commonly used within SMEs. It discusses Oracle9i and Microsoft Data Mining algorithms which provides a powerful, scalable infrastructure for building applications that automate the extraction of business intelligence and its integration into other applications. It addresses the capabilities and limitations of data mining tools within Oracle9i and Microsoft, highlighting how the intelligent tools are beneficial for different scales and sectors of business and industry.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410544036
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  • 112
    Electronic Resource
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    Implementing the LASO model: development of a pilot online course at the Faculty of Engineering and Technology, University of Botswana (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 125-131 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: This paper reports on the process of developing a blended online engineering course at the Faculty of Engineering and Technology of the University of Botswana. It presents the actual development process in terms of its management, the University's preferred pedagogical approach to student-centred learning and the consequent technological choices and deployment. In that regard, the paper will demonstrate the development of the Electrical principles course (EEB211) focusing attention on what was done, how and what result was achieved. This paper will be a useful reference for all those staff expected to develop their online courses alongside their normal face-to-face lectures.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410544027
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  • 113
    Electronic Resource
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    Teaching with technology: value-added innovation or necessity? (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 144-150 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Central Queensland University (CQU) has used paper based distance education materials, such as course profiles, study guides and resource materials since 1971. The purpose of this exploratory study was to review three different approaches to online delivery and assessment currently being used in the Faculty of Business and Law, CQU, and to analyse the rates of take-up and involvement, and students' reactions generally, to the use of non-traditional forms of delivery and assessment. This study highlights that the key to success in this environment is accepting the constant demand to provide manageable and cost-effective courses whilst at the same time ensuring that the needs of a large and diverse group of students are met. In this context, the use of technology in education although considered a necessity can also be a value-adding tool.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410555016
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  • 114
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    Neo-liberal higher education policy and its effects on the development of online courses (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 151-156 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: This paper discusses the managerialist approach to developing and implementing systems for flexible delivery of educational systems in the Australian university sector. Rapid advances in communication technologies have enabled the education sector to provide greater flexibility and diversity in the traditional areas of mixed delivery and distance education. Notes that educational policy is being shaped by neo-liberal ideology, leading to systems of flexible delivery in which a concern with economic worth and efficiency can override the purpose of such systems. Asserts that, in order to develop effective online flexible learning systems, universities need to plan for, and invest heavily in, adequate programs to train academic staff in all aspects of the delivery of courses in the online flexible learning systems and to provide incentives to academics to become e-moderators and managers of online flexible learning systems.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410555025
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  • 115
    Electronic Resource
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    ASPEN - a Web-based application for managing student server accounts (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 157-162 
    Details
    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The growth of the Internet has greatly increased the demand for server-side programming courses at colleges and universities. Students enrolled in such courses must be provided with server-based accounts that support the technologies that they are learning. The process of creating, managing and removing large numbers of student server accounts is time consuming, error-prone, and can create security risks. This paper describes a Web-based file manager and editor program named ASPEN (Active Server Pages Editor.Net) that greatly simplifies server account management issues and provides a convenient Web interface for students to edit and execute their server-side programs. This paper also describes implementation issues related to security, reliability, account creation, and maintenance.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410555034
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  • 116
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    An evaluative methodology for virtual communities using web analytics (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 179-184 
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    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The evaluation of virtual community usage and user behaviour has its roots in social science approaches such as interview, document analysis and survey. Little evaluation is carried out using traffic or protocol analysis. Business approaches to evaluating customer/business web site usage are more advanced, in particular using advanced web analytics to develop greater understanding of their customers' use of their sites. The application of such techniques to virtual communities is discussed and experimentation of such techniques on a specific virtual community project demonstrates the potential for such techniques in the evaluation of social and culture web usage.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410567518
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  • 117
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    Standardizing the MIS course: benefits and pitfalls (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 163-169 
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    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Although many universities require courses in management information systems for their business majors, little information exists as to what objectives should be included in the course, and the course topics vary greatly across institutions. Differences in course objectives even exist within schools if multiple sections of the course are taught by different faculty. Typically, a significant portion of the class is devoted to database concepts. In many cases, the course requirements include developing a database for a small business. This database project can consume faculty time and resources, especially if student teams choose their own projects and no guidelines exist for faculty reference. In this paper, guidelines for developing a standardized database project that challenges students while freeing up faculty resources are presented. Experiences in dealing with these projects in both face-to-face and online classes at one university are detailed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410555043
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  • 118
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    Knowledge broker network based on communication between humans (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 185-190 
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    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: This paper proposes a new paradigm to overcome many problems in the area of information technology involving communication between humans. The paradigm will be exemplified using the example of knowledge transfer within a company. The solution is not interaction between a user and a highly intelligent system, but communication between people, supported by intelligent systems. The paper's concept of the "knowledge broker" will clarify what the authors mean by man-man communication. The basic idea of the knowledge broker is that of a hybrid man-machine system that enables knowledge transfer within companies not only theoretically, but also in practice.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410567527
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  • 119
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    Atlantis University:a new pedagogical approach beyond e-learning (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 191-195 
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    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Atlantis University is an ambitious international project in the area of learning and is currently being developed by a group of universities and companies. It combines three different types of learning and teaching to form a single package offered to Students and people in the workplace alike: face-to-face learning, e-learning and project-based learning. The paper gives an overview of the advantages and disadvantages of the different learning methodologies, and describes the new Atlantis approach. The first practical solutions Atlantis University has developed, namely the Virtual Classroom, ELAT learning environment and Project Service Center, are likewise briefly introduced.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410567536
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  • 120
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    The future of mobile technology and mobile wireless computing (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 201-204 
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    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: It is often stated that mobile wireless computing is going to be the next big technology revolution that will grip the world in the same way mobile telephones did in the 1990s. However, while the technology is rapidly improving, the rate of uptake has been lower than expected. This paper describes some of the reasons for this, and discusses some of the proposed solutions.
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    URL: http://dx.doi.org/10.1108/10650740410567554
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  • 121
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    Text appeal: the psychology of SMS texting and its implications for the design of mobile phone interfaces (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 196-200 
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    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Argues that understanding the psychological drivers behind SMS uptake among key user groups could open the door to a range of user-centred applications capable of transforming handset usability - and hence operator revenues - for this inexpensive form of text messaging. Combines the findings of our own web-based survey of SMS users with psychological evidence and research on related text-based conversational systems to draw out lessons for a user-based approach to the design of mobile phone handset displays that capitalise on the social affordances of SMS texting.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10650740410567545
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  • 122
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    Translating scalable video streams from wide-area to access networks (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 205-210 
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    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Transmitting video over user datagram protocol (UDP) has been considered advantageous because it allows for discarding of packets in favor of retransmissions, and sender-controlled timing. Using UDP has been criticized because it allows video streams to consume more than their fair share of bandwidth, which is typically associated with the back-off behavior of transmission control protocol (TCP). TCP-friendly algorithms are meant as a middle path. However, UDP delivery to end systems may still be prevented by firewalls or for other reasons, and TCP must be used. This in turn suffers from bandwidth fluctuations. Investigates an architecture that separates the transfer of a video stream over long distances. Considers a proxy server to translate the traffic and two straightforward approaches for the translation of a layered video stream transmission from the TCP-friendly transport protocol to TCP. Does not expect that one of these two approaches is by itself suited for the task, but investigating them will provide insights into their basic functions and help in discovering appropriate modifications. For the investigation, an experimental approach was used where network behavior and content are emulated.
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    URL: http://dx.doi.org/10.1108/10650740410567563
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  • 123
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    An audio stream redirector for the Ethernet Speaker (2004)
    Bradford : Emerald
    Campus-wide information systems 21 (2004), S. 211-216 
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    ISSN: 1065-0741
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The authors have developed the "Ethernet Speaker" (ES), a network-enabled single board computer embedded into a conventional audio speaker. Audio streams are transmitted in the local area network using multicast packets, and the ES can select any one of them and play it back. A key requirement for the ES is that it must be capable of playing any type of audio stream, independent of the streaming protocol, or the encoding used. The authors achieved this by providing a streaming audio server built using the kernel-based audio stream redirector (ASR) in the OpenBSD kernel. The ASR accepts input from any of the existing audio file players, or streaming audio clients. Since all audio applications have to be able to use the system audio driver, this system can accommodate any protocol or file format, provided that there exists some compatible player running under OpenBSD. This paper discusses the design and implementation of the server as an ASR, the streaming protocol developed for this application, and the implementation of the client.
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    URL: http://dx.doi.org/10.1108/10650740410567572
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  • 124
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    Criteria for assessing the potential performance of hybrid concrete structural frames (2004)
    Oxford : Emerald
    Engineering, construction and architectural management 11 (2004), S. 414-425 
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    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: When assessing the potential benefits of using any new technology, it is essential that appropriate performance criteria are used and comparisons are made with the alternatives available. This paper reports on the development of criteria to help inform the process of deciding whether or not to adopt hybrid concrete construction (HCC) technology rather than more traditional alternatives. Following a thorough review of literature to identify a range of HCC performance criteria, their perceived importance was investigated via an opinion survey of experienced UK-based practitioners. The result of the analysis revealed that all criteria identified through literature were considered important, with "physical form and space" of a building, "meeting perceived needs" and "construction cost and safety" being the more important performance criteria influencing the selection of an appropriate structural frame. This paper describes the potential practical application of these criteria to assist the early structural frame decision-making process.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980410570175
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  • 125
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    Surveyors' perspectives on ethics in organisational culture (2004)
    Oxford : Emerald
    Engineering, construction and architectural management 11 (2004), S. 438-449 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: This paper investigates perceptions on ethics amongst surveyors working in Hong Kong. Objectives of the study are to develop an organisational ethics model, to examine the dominant and significantly different ethical climate and culture types amongst private- and public-sector organisations that employ surveyors, and to determine any effects of the existence of ethical codes. It is postulated that ethical behaviours have an impact on the final project outcome. The empirical work is of survey design and the data are analysed using principal component factor analysis, correlation and analysis of variance. The results yield a number of factors and the strength of factors present differs between public and private organisations with a large number of respondents indicating uncertainty of the presence of ethical codes.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980410570193
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    Fuzzy discrete-event simulation for modeling uncertain activity duration (2004)
    Oxford : Emerald
    Engineering, construction and architectural management 11 (2004), S. 426-437 
    Details
    ISSN: 1365-232X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Architecture, Civil Engineering, Surveying
    Notes: Construction-oriented discrete-event simulation often faces the problem of defining uncertain information input, such as subjectivity in selecting probability distributions that result from insufficient or lack of site productivity data. This paper proposes incorporation of fuzzy set theory with discrete-event simulation to handle the vagueness, imprecision and subjectivity in the estimation of activity duration, especially when insufficient or no sample data are available. Based upon an improved activity scanning simulation algorithm, a fuzzy distance ranking measure is adopted in fuzzy simulation time advancement and event selection for simulation experimentation. The uses of the fuzzy activity duration and the probability distribution-modeled duration are compared through a series of simulation experiments. It is observed that the fuzzy simulation outputs are arrived at through only one cycle of fuzzy discrete-event simulation, still they contain all the statistical information that are produced through multiple cycles of simulation experiments when the probability distribution approach is adopted.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09699980410570184
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    Introduction: On the Horizon special issue (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 8-9 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This special issue of On the Horizon focuses on strategies for applying games, simulations and interactive experiences in learning contexts. A facet of this issue is the interactive and collaborative method in which it was created. Instead of separated individual articles, the authors and editors have orchestrated the articles together, reading and writing as a whole so that the concepts across the articles resonate with each other. It is the intention that this special issue will serve as the basis of many more discussions across conference panels, online forums and interactive media that in turn will engender more special collaborative issues.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120410540427
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    Why create a media and game center? (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 10-13 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Game centers are increasingly being started at various universities around the world. The paper explores and expounds on the incorporation of an official university center that has a mission on the study and making of games and simulations. To focus this discussion, the paper looks at the ideas and initiatives that led up to the successful creation of the Applied Media and Simulation Games Center at Indiana University of Pennsylvania.
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    URL: http://dx.doi.org/10.1108/10748120410540436
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    Positive brand extension trial and choice of parent brand (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 25-36 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This article focuses on the possible relationship between the parent brand and a new brand extension. In particular, the study focuses on the impact of a parent brand on the trial of the extension and the reciprocal effect of a successful trial of new brand extensions positioned horizontally and vertically on the parent brand. Results show positive influence of the parent brand on the trial of the extension. Successful trial also helped the parent brand on a reciprocal basis, particularly among the non-loyal users and non-users of the parent brand. Another finding is the moderating effect of category positioning on the magnitude of the reciprocal effect of the brand extension on the parent brand. There is also an indication that prior parent brand experience acts as a moderator of reciprocal effects.
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    URL: http://dx.doi.org/10.1108/10610420410523821
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    Games/gaming/simulation in a new media (literature) classroom (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 31-35 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Discusses some practical issues involved in teaching new media studies in a literature classroom, focusing on the necessity of teaching literature students to consider the language of gaming in the study of new media literary forms, on teaching collaborative writing for the electronic media as a form of writing game, and on considering contemporary computer games in a cultural studies context.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120410540481
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    Visual literacy and learning: finding some online territories for the slow learner (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 26-30 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: This paper is an attempt at uncovering some online practices that it is proposed utilise the age-old lineages of the visual comic and cartoon, which can help one better understand how to create and learn through interaction enabling technologies such as those available today. As a secondary theme the paper looks at the potential for new media practices (using the label to cover a range of disciplines from design to fine arts in the digital realm) to encourage a different type of educational dialogue between student and tutor, a dialogue which could be useful in developing student confidence and thus re-engage them in academic enquiry.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120410540472
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    Students as "customers" (2004)
    Bradford : Emerald
    On the horizon 12 (2004), S. 158-160 
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    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: The idea of students as "customers" at institutions of higher learning evokes intense controvery, but it is usually understood simplistically. The word "customer" is derived from the Latin "consuescere" meaning "to become acquainted with". In marketplaces of the Renaissance it suggested a bond founded on familiarity and trust. Early universities were located near marketplaces, and shared some of their vibrant atmosphere. Today, as well, there is no reason why the relationship between a customer and provider need be either temporary or superficial. New technologies may help to render the relationship of an institution to its students more lasting and more personal.
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    URL: http://dx.doi.org/10.1108/10748120410564467
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    What's the board's role in strategy development?: Engaging the board in corporate strategy (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 25-33 
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    ISSN: 1087-8572
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This article offers an action plan for CEOs who wish to constructively engage their boards in strategy development. In this approach, the board participates in the strategic thinking and strategic decision-making processes, adding value but not infringing on the CEO's and executive team's fundamental responsibilities. More specifically, in value-added engagement, the CEO and management lead and develop the strategic plan with directors' input, and the board generally approves the strategy and the metrics to assess progress. The author details the five key elements critical to successful engagement of the board in strategy development: view strategy as a process, not an event; design parallel but lagged processes; inform and educate the board; collect and analyze director input; generate strategic alternatives. The recommended framework for engaging the board in strategy development is called the "strategic choice process"; it has six steps, with the CEO and his/her team leading the way.
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    URL: http://dx.doi.org/10.1108/10878570410557633
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    Impact of using attachment handling electronic agents on an individual's perceived work-performance (2004)
    Bingley : Emerald
    Internet research 14 (2004), S. 6-18 
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    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Mobile devices are generally designed for use in low-bandwidth environments and therefore have limited ability to handle e-mail attachments. As such, these devices often have to be complemented by using a type of electronic agents, known as attachment handling agents (AHAs), which convert the contents of the attachments to a bandwidth-conserving text-form that is then sent to the mobile device for viewing. The purpose of this study is to assess whether AHA usage would improve an individual employee's perceived work-performance, measured by a multidimensional set of factors. The participants in the survey are employees at an F1000 Canadian company, all of whom have adopted a mobile communication device. Results indicate that AHA usage has a positive impact on productivity and customer satisfaction.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10662240410516282
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    Assisting the searcher: utilizing software agents for Web search systems (2004)
    Bingley : Emerald
    Internet research 14 (2004), S. 19-33 
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    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Much previous research on improving information retrieval applications has focused on developing entirely new systems with advanced searching features. Unfortunately, most users seldom utilize these advanced features. This research explores the use of a software agent that assists the user during the search process. The agent was developed as a separate, stand-alone component to be integrated with existing information retrieval systems. The performance of an information retrieval system with the integrated agent was subjected to an evaluation with 30 test subjects. The results indicate that agents developed using both results from previous user studies and rapidly modeling user information needs can result in an improvement in precision. Implications for information retrieval system design and directions for future research are outlined.
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    URL: http://dx.doi.org/10.1108/10662240410516291
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    Archive knowledge discovery by proxy cache (2004)
    Bingley : Emerald
    Internet research 14 (2004), S. 34-47 
    Details
    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: An archive is a file containing several related files. Many Internet resources, such as freeware, shareware and trail software, are often packaged into archives for easy installation and taking. Additionally, thousands of users search for archives and download them from different sources everyday. In this paper, previous research on archive downloading is extended via proxy cache to support archive searching. Internet proxy cache servers are used to gather a significant number of Web pages, detect those that contain archive links, and then use the obtained data to search archives by description or filename. Two schemes, iterative and backtracking, are proposed to obtain Web pages with archive links. The experimental results indicate that the precision that both of the schemes can achieve is about the same; however, the backtracking scheme reduces the number of checked pages by a factor of 26. Finally, a real system was implemented to demonstrate the proposed approaches.
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    URL: http://dx.doi.org/10.1108/10662240410516309
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    Secure Internet examination system based on video monitoring (2004)
    Bingley : Emerald
    Internet research 14 (2004), S. 48-61 
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    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The use of the Internet for Web-based teaching and learning is fast becoming a reality. However, since it is difficult to verify the identity of the student through a simple user ID and password system on the client side, performance evaluation through test and examination through the Internet is still in its infancy. To overcome this main hurdle, a system has been designed and developed where a camera at the client computer is used to capture the student's face and posture at random intervals during the test. The captured images are stored at the server and can be used to verify the identity of the person taking the test if the need arises. The system developed has been successfully used in a randomized multiple choice test in a course on analog and digital signals involving 450 students.
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    URL: http://dx.doi.org/10.1108/10662240410516318
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    Personal factors affecting users' Web session lengths (2004)
    Bingley : Emerald
    Internet research 14 (2004), S. 62-80 
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    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: The objective in this study is to evaluate the mediating role of personal factors affecting the Web behaviour and in turn the length of Web sessions as a highly-subjective variable among individuals. This could be used to explain and improve the users' experience of being and acting in the Web. The present study uses a flow- versus goal-directed theoretical and practical approach to determine the influence of personal factors on Web behaviours and session lengths. A field study of 209 Web users was conducted to validate measures used to operationalise model variables and to test the hypothesised network of relationships using partial least squares (PLS) as a second-generation multivariate analysis technique. The study findings indicate that experiential behaviour, followed by goal-directed behaviour, has the largest influence on the lengths of Web sessions.
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    URL: http://dx.doi.org/10.1108/10662240410516327
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    Cost-quality based consumer perception analysis of voice over Internet protocol (VoIP) in India (2004)
    Bingley : Emerald
    Internet research 14 (2004), S. 95-102 
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    ISSN: 1066-2243
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science
    Notes: Telecom in developing countries faces a distinct challenge as compared to developed countries. The technology of voice over Internet protocol (VoIP) would be a key enabler for growth and service delivery in the former case. VoIP, though reported not widely accepted in developed countries, would be acceptable in developing countries owing to its affordable quality and lower costs. This hypothesis was tested through a user survey conducted recently in India. Five different attributes of voice quality, telephone billing, VAS, reliability and responsiveness were analysed for testing the hypothesis, along with a few case studies from other developing countries.
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    URL: http://dx.doi.org/10.1108/10662240410517434
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    The brand images of tourism destinations: a study of the saliency of organic images (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 6-14 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Assesses the relative saliency of image attributes associated with history, heritage and culture in shaping the perceptions of places as tourism destinations. Such images tend to have been formed over a long period of time and result from exposure to communication processes largely outside marketing's core sphere of influence such as education, literature and the arts. Images formed in this way are referred to in this paper as organic images. The research used the repertory grid technique developed by George A. Kelly in the context of Personal Construct Theory combined with depth interviews to elicit the attributes associated with the images of 25 destinations in the UK. The study identified 11 categories of image attribute. Those associated with a destination's history, heritage and culture were found to be the second most salient category. The implications of these findings are discussed.
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    URL: http://dx.doi.org/10.1108/10610420410523803
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    Using focus group data to set new product prices (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 15-24 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Describes a method for setting new product prices at time of launch using data from focus groups and illustrates its application to recommending the price of toothpaste gum for product launch. The proposed method is based on optimization of the expected utility estimated from participant responses to four simple questions. The method is designed to address uncertainties from sampling error and consumer overconfidence. In addition to the formal optimization-based procedure, introduces plotting techniques to facilitate subjective decision making. Also, compares the proposed approach with the popular "Van Westendorp method" and demonstrates plausible conditions under which the Van Westendorp recommendations would result in prices below those that maximize expected profit.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410523812
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    The reciprocal effects of extension quality and fit on parent brand attitude (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 37-46 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The evidence for the reciprocal effects of a brand extension on its parent brand is unclear. An experiment was conducted to investigate the impact of an extension's quality, its fit with the parent brand, and parent brand dominance, on parent brand evaluation. The paper finds that extension quality and fit did not dilute parent brand attitude; in other words, an extension either left parent brand attitude unchanged or enhanced it moderately. The only effect of brand dominance was that it enhanced parent brand attitude when the extension was a good fit. Further, the introduction of an extension, regardless of its fit or quality, enhanced parent brand attitude for a durable product relative to a control group. It seems that parent brand attitudes are held strongly enough to resist the new information that is associated with a newly introduced brand extension.
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    URL: http://dx.doi.org/10.1108/10610420410523830
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    Pricing and pirate product market formation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 56-63 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Explores the relationship between legitimate product pricing, copyright law enforcement and the formation of black markets for pirate products. The analytical framework is illustrated using the market for sound recordings as a case study. Investigates copyright owner strategies to combat piracy, including price discounting to establish a legitimate market and lobbying for increased enforcement and infringement penalties. An elementary regression model is employed to examine the empirical relationship between legitimate sound recording price, black market distribution channels and piracy. The empirical model supports the hypotheses that piracy is directly related to legitimate price and the size of black markets.
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    URL: http://dx.doi.org/10.1108/10610420410523858
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    The internal brand in leading UK charities (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 84-93 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The internal brand refers to the employee perspective of a brand. It is an area of focus that has received scant attention from both academics and practitioners, particularly in the charity sector. This study, by contrast, seeks to redress this imbalance by exploring senior management views of the internal brand in some of the UK's leading charities, those whose level of voluntary income makes them one of the 100 highest "earners" in the UK. Compared with classical, product-led definitions, the internal brand proved more complex, comprising four fundamental components: the functional, symbolic, behavioural, and experiential. The study demonstrated several uses for the internal brand including unifying the workforce around a common purpose, acting as a catalyst for change and contributing to the professionalisation of the charity sector. "Managing by brand" was thought to imply a brand-centric focus that allowed senior managers to manage beyond the legal and organisational requirements of the job. It was noted that the internal brand should work in tandem with the external brand, an ideal referred to as "joined-up" branding or the management of consistency across all points of interaction.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410529717
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    Positioning and branding your organisation (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 105-115 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Opens by exploring the changing relationship between customer value and how it has been traditionally interpreted within the organisation. Business leaders today acknowledge that the traditional 4Ps approach to brand marketing needs to be transformed in order to realise a broader vision of customer value across the organisation. Argues that it is the business leader who should be leading this transformation, as manager of the organisation's brand and its values, as well as challenging the marketing department to redefine its role as brand custodians. Outlines a framework which enables senior management to develop superior customer value through branding and positioning their organisation and to deliver this value through its business processes. Uses practical examples to illustrate the use of this framework and concludes by considering whether or not the traditional marketing department is acting as a barrier when it comes to positioning and branding their organisation.
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    URL: http://dx.doi.org/10.1108/10610420410529735
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    Exploiting the opportunities of Internet and multi-channel pricing: an exploratory research (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 125-136 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Smart firms are not worried about the impact of the Internet on pricing, but realise that they have the unique opportunity to exploit new options and improve their marketing performance. Multi-channel pricing is one of the most interesting opportunities firms can exploit in the digital economy. Reviews the existing literature on pricing on the Internet and on multi-channel pricing. Presents the results of an exploratory research on price opportunities perceived by firms. Offers a picture of the possible multi-channel options available to firms and highlights the importance of the value for and of the customer.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410529753
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    Effects of price premium and product type on the choice of cause-related brands: a Singapore perspective (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 116-124 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This exploratory study investigates whether product type, utilitarian versus hedonic, affects consumers' likelihood of choosing a brand linked to a cause. The sample consists of 128 young Chinese Singaporeans. Unlike prior research done in Western countries, the respondents in this study were more likely to buy cause-linked brands for practical than for hedonic products. They were also more likely to pay a price premium for cause-linked practical products. This difference is attributed to the Confucian values that are espoused by the Chinese. Additionally, finds that specifying the amount donated to the cause increases the likelihood of purchasing cause-linked brands that are priced at 10 to 25 percent premiums over comparable alternatives. Discusses implications for marketers and future research directions.
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    URL: http://dx.doi.org/10.1108/10610420410529744
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    Brand-country of origin (COO) knowledge and COO image: investigation in an emerging franchise market (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 144-155 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This study investigates the relationship between accuracy of brand-country of origin (COO) knowledge and COO image, in a franchising context. Accuracy of brand-COO knowledge is found to be positively related to COO image. Inaccurate brand-COO knowledge leads to a confusing and somewhat negative image about COO. In addition, antecedents to the brand-COO knowledge are also investigated. Factors such as social class, education and travel abroad positively influence brand-COO knowledge. This investigation, conducted in an emerging market, holds interesting research and managerial implications, especially for multinational franchisors.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410538041
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    Effect of price on the diffusion of cellular subscriptions in Finland (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 192-199 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The aim of this study is to find out the effect of pricing on the diffusion of cellular subscriptions in Finland. There is a lack of studies on the effect of (telecommunications) service pricing on its diffusion. In the present study, a modified logistic model is applied for estimating the impact of price on the diffusion. The effect of cellular tariffs and cellular phone prices on the market potential and the diffusion rate are evaluated. Whereas almost all previous studies focusing on durables suggest that price affects either the market potential or the diffusion rate, the results of this study indicate that cellular call tariffs and cellular phone prices are not significant predictors of diffusion of cellular subscriptions. It is thus concluded that the logistic diffusion model might implicitly capture the somewhat constant price decline of cellular communications.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410538087
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    Comparing double jeopardy effects at the behavioral and attitudinal levels (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 180-191 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The marketing phenomenon known as the double jeopardy (DJ) effect has continued to intrigue marketing scholars and practitioners over the last four decades. It is often found that, vis-à-vis the more popular brands, the less popular brands not only attract fewer customers but these customers buy these brands less frequently. The term "double jeopardy" is used to express this twin disadvantage faced by the less popular brands. Marketing researchers have shown that the DJ effect extends to many product categories (e.g. toothpaste or coffee), media (e.g. radio and television), and distribution channels (e.g. individual stores). Attitudinal measures are developed for both brand penetration and its frequency of use: two key elements used to measure the DJ effect. It is also empirically demonstrated, using attitudinal and behavioral data supplied by a large multinational company, how attitudinal measures unravel strengths and vulnerabilities of individual brands and how these insights can help managers in accurate brand positioning.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410538078
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    Consumers' perception of odd-ending prices with the introduction of the Euro (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 200-210 
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    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper analyzes: the psychological effects that the introduction of the Euro in Italy has on consumers; and their perception of Euro odd prices, that is those prices that fall just below a round number. The aim is to provide some answers to an important question for retailers: How profitable is using odd prices expressed in Euros instead of in the old currency? Results show that consumers, sometimes, prefer round prices rather than odd-ending ones, although the latter elicits a discounted-price image more than the corresponding round one. Moreover, consumers tend to underestimate odd prices during perception and to convert them into Lire through an approximation heuristic strategy. In certain choice sets, odd prices are likely to affect the consumers' heuristics.
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    URL: http://dx.doi.org/10.1108/10610420410538096
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    The importance of brand equity to customer loyalty (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 217-227 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This study involved a nation-wide sample of industrial customers of heavy equipment manufacturers. The results suggest that brand equity and trust are consistently the most important antecedents to both behavioral and attitudinal forms of customer loyalty. There is also evidence that the models underlying the formation of behavioral versus attitudinal forms of customer loyalty may vary across research settings. The results suggest that industrial equipment marketers may consider moving beyond a focus on satisfaction in relationship marketing strategies toward integrated strategies that foster brand equity and trust in their customer base as well.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410546934
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    Cross-national applicability of a perceived risk-value model (2004)
    Bingley : Emerald
    The @journal of product & brand management 13 (2004), S. 242-256 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A major theme for studies in international marketing is whether marketing programs and processes can be generalized across countries. This study tests the generalizability of a model that predicts consumers' perception of value based upon extrinsic cues - such as brand name, price, retailer reputation, and country of origin - and their perceptions of quality, sacrifice, and risk. The study extends the perceived value model specified by Agarwal and Teas and tested in the USA. The results of this study, based on an experiment conducted in Sweden, suggest that while the overall structure of the model is supported across countries, the relative importance of the extrinsic cues may vary across countries.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420410546952
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    Leaders manage dilemmas (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 21-26 
    Details
    ISSN: 1087-8572
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The authors suggest a new approach to strategic decision-making methodology: focus on understanding the dilemmas confronting your organization. For leaders, the learning produced from wrestling with dilemmas is often more important than answers to them. Big challenges tend to be complex, ongoing in nature, and highly resistant to simple "fixes". Therefore, before the leader can provide the strategic direction to guide organizational efforts, he/she must first recognize, define and deal with the prime dilemmas of the day. Dilemmas fall into two categories: direction-setting, and culture-setting. Several examples of each are presented as well as three action steps: recognition, definition, and translation.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10878570410535736
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    CEO interview: the InnoCentive model of open innovation (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 4-9 
    Details
    ISSN: 1087-8572
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Darren J. Carroll (dcarroll@innocentive.com) is President and Chief Executive Officer of InnoCentive, which connects a virtual global community of 50,000 qualified scientists with its client companies that are seeking solutions to high-tech problems. The InnoCentive model allows its customers to tap into inexpensive solvers - scientists residing in Russia, China, India, the EU, or North America– who are uniquely prepared minds. A seeker company - clients such as Procter & Gamble, Dow, Eli Lilly - posts problems anonymously on the InnoCentive Web site. The problem solvers submit solutions. The best one that fits the posted criteria is awarded payment. Confidentiality and integrity of the marketplace are assured. InnoCentive validates the award amount offered by estimating the complexity of the problem, the amount of resources required, and the value of the solution to the seeker company. The value proposition of a third party, like InnoCentive, to be the go-between for those seeking answers to problems and those providing the answers includes: problem definition assistance; access to a growing network of 50,000 respected scientists; preliminary vetting to screen out ideas that clearly do not meet the criteria. The bottom line - when doing research for new products, the competitive advantage lies in getting to a solution faster, better, and cheaper. And that's where an open innovation model can help.
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    URL: http://dx.doi.org/10.1108/10878570410547643
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    Family businesses: their virtues, vices, and strategic path (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 24-33 
    Details
    ISSN: 1087-8572
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Family businesses are a powerhouse of the US economy. Some of the largest businesses in and outside the US are family controlled. Family businesses significantly out perform non-family businesses. So how to learn from their strengths? Paradoxically, many of their outstanding strengths are also their profound weaknesses. This article examines the virtues and vices of family businesses, explains how to leverage their strengths and diminish the vices, and offers recommendations for a strategic approach for management.
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    URL: http://dx.doi.org/10.1108/10878570410576704
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    Increasing the odds of successful growth: the critical prelude to moving "beyond the core" (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 17-23 
    Details
    ISSN: 1087-8572
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Adjacency judgments - which, if any, related businesses should your firm expand into - are among the most difficult and critical decisions senior executives face as they search for sources of sustained and profitable growth. These determinations can make or break a company. The key is in understanding how to systematically boost your odds of success by moving into territories at the fringes of your core business. "How" begins with an in-depth knowledge of the strengths and weaknesses of your core. For companies in leadership positions, the chances for adjacency success are nearly three times higher than for followers. But for distant followers, adjacencies are almost never the answer. Rather, their perilous route to success comes from three strategies: shrinking to grow around a smaller, stronger core; consolidating with another competitor to build scale; or coming out with a breakthrough product. The cases show examples of strategies for a range of core business situations.
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    URL: http://dx.doi.org/10.1108/10878570410547661
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    A three-part plan for upgrading your marketing department for new challenges (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 4-9 
    Details
    ISSN: 1087-8572
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Advice to senior management on how to ready the marketing department to be a key driver of business strategy and growth. The author is the best-known marketing expert in the US. He knows the field intimately. His hypothesis: there are three often-overlooked key problems. The marketing department lacks effective organization. The marketing staff lacks the knowledge, tools and capabilities to make maximum use of technology. There is constant friction between marketing and other departments in the company. A company needs to learn the symptoms of these marketing department problems and prepare to take decisive action. To address these problems, a three-step action plan is proposed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10878570410557615
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    Case study: how a Weyerhaeuser unit executed a winning strategy using Desert Storm's fast-cycle, strategic action approach (2004)
    Bradford : Emerald
    Strategy & leadership 32 (2004), S. 45-54 
    Details
    ISSN: 1087-8572
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This case of a Weyerhaeuser business unit's use of the military's methodologies provides an example for businesses that are faced with a daunting challenge to develop and execute strategies in a complex, rapidly changing business environment, when timely implementation is an important key to success. The goal of the industrial segment of Weyerhaeuser Building Materials (WBM) division was to accelerate innovation and growth in a stagnant market after two previous, unsuccessful attempts. The complexity of the task was large: 70 geographically dispersed locations and decision makers, new matrix organization, and a multi-market environment in 12 regions. The industrial segment of WBM developed a revenue-growth initiative and accelerated its execution by applying the fast-cycle methodology of Desert Storm strategists in the 1991 military air campaign. The new strategy completely repositioned the business.
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    URL: http://dx.doi.org/10.1108/10878570410547689
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    Adding or subtracting value?: Constructions of rurality and Scottish quality food promotion (2004)
    Bingley : Emerald
    International journal of entrepreneurial behaviour & research 10 (2004), S. 384-403 
    Details
    ISSN: 1355-2554
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Attempts to diversify and regenerate the rural economy often embrace a particular representation of the local culture and society. The quality food product industry in particular has secured its status as a key player in the future of rural Scotland, Analysed here is the development of the cluster and enterprise strategies which seek to add value to advance competitive advantage in both domestic and global markets. Based in a consideration of the policy frameworks for rural Scotland, and of the food and tourism sectors especially (both prioritised by Scottish Enterprise and Highlands & Islands Enterprise as key sectors), this paper presents a critical evaluation of how value is construed through an examination of current case studies of Scottish quality food production and promotion. The paper considers how the promotion of particular signifiers of "added value" has implications for how regionality, rurality, quality and Scottishness are all defined.
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    URL: http://dx.doi.org/10.1108/13552550410564716
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    A new corrosion-resistant material for use as an inert anode in electrolytic molten salt aluminium extraction systems (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 25-30 
    Details
    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: The spinel NiFe2O4 has been identified as being a potentially successful anti-corrosion ceramic that can be used in aluminium electrolysis under molten salt corrosive conditions (970°C). The evaluation and fabrication processing of NiFe2O4 has been studied in this paper. According to the analysis and comparison of material properties, it has been concluded that fabrication technology for making anti-corrosion electrode material would not be exceptionally difficult and therefore that the material has a strong potential for use in this service.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00035590410512708
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    Pitting corrosion of copper in chloride solutions (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 52-61 
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    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: The pitting corrosion of copper in chloride solution has been studied using potentiostatic polarisation and surface analysis techniques. X-ray photoelectron spectroscopy (XPS) results enabled conclusions to be drawn about the nature of the film formed in different chloride concentrations. In dilute chloride solutions (C=10-3?M), XPS proved the existence of Cu2O film on the copper surface. It was found that, depending on the chloride content, pitting of copper was evident only after the formation of a protective film of Cu2O. A current-time trend plot showed the onset of fluctuations, which were dependent on the NaCl content. On the other hand, introduction of O2 into the solution during prepolarisation time period increased the current value of the fluctuations at the same concentration of NaCl in comparison with the freely aerated solution. These results, together with the surface analysis, confirm the role of chloride ion on the mechanism of pitting attack on copper metal.
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    URL: http://dx.doi.org/10.1108/00035590410512735
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    The sulphidation behaviour of hard chromium plated coatings on steel (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 130-135 
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    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: The sulphidation behaviour of high contraction (HC) and low contraction (LC) chromium plated steel was studied in sulphur with a partial pressure of 1?atm at 1, 3, 5 and 7?h and 0.1 and 0.01?atm at 5?h. The temperature was 600°C throughout the work. It was found that HC and LC chromium plating imparted significant sulphidation resistance to steel. It should be mentioned that by increasing sulphidation time and sulphur partial pressure, the hardness of chromium coating decreased. LC chromium coating had a lower thermal shock resistance than the HC coating. Thus, it was concluded that the HC chromium coating had the better sulphidation resistance.
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    URL: http://dx.doi.org/10.1108/00035590410523229
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    The application of "grey system theory" in a molybdate inhibitive study (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 200-204 
    Details
    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: In this study, electrochemical parameters were used to evaluate the inhibition effects of molybdate and silicate inhibitors in tap water. With the aid of "grey system" theory, we determine the inhibitive state model of such systems.
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    URL: http://dx.doi.org/10.1108/00035590410533147
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    A TEM study of the oxide scale development in Ni-Cr alloys (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 216-222 
    Details
    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: A study was undertaken to investigate the isothermal oxidation behaviour of Ni-Cr binary alloys with 10, 20 and 30?wt per cent Cr exposed in air for 50?h at 1,000°C. Analytical transmission electron microscopy along with light microscopy and X-ray diffraction were used to characterise the oxide scale. It was observed that the scaling behaviour exhibited by the Ni-Cr alloys changes from generally "non-protective" to "protective" as their Cr content increases from 10 to 30?wt per cent. The Ni-10Cr alloy formed a continuous network of NiO leading to scales of high thickness while Ni-30Cr exhibited only a-Cr2O3 at its surface. The Ni-20Cr alloy exhibited all three oxide phases and an intermediate scaling behaviour.
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    URL: http://dx.doi.org/10.1108/00035590410533174
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    The inhibition effects of a new heterocyclic bisquaternary ammonium salt in simulated oilfield water (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 272-276 
    Details
    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: A kind of novel heterocyclic bisquaternary ammonium salt (MBQA) was successfully synthesised with metronidazole as matrix and dichloroethyl ether as the link agent. Weight loss measurement, potentiodynamic polarisation curves, electrochemical impedance spectroscopy and atomic force microscopy were used to evaluate the corrosion inhibiting performance of MBQA in simulated oilfield water. Experimental data revealed that MBQA acted as an inhibitor in the acidic environment and, furthermore, the compound was a mixed-type inhibitor. It was found that inhibition efficiency increased with an increase in MBQA concentration at different temperatures. The process of inhibition was attributed to the formation of an adsorbed film on the metal surface, which protected the metal against corrosive agents.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00035590410541346
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    Performance evaluation of different hardener for epoxy resin (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 348-354 
    Details
    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: Coatings with outstanding chemical and physical properties can be obtained from two-pack formulations without stoving. The epoxy resin was cured with different amine-based compounds, such as polyamide (PA), the aniline copolymer of triethanolamine titanate and aniline formaldehyde. The thermal resistance properties of the cured films were analysed using the thermo-gravimetric method. This study also examined the effect of coating resistance of 3 per cent sodium chloride solution by means of electrochemical impedance measurements. Coatings that included the epoxy triethanolamine titanate showed superior behaviour, compared to the other two systems tested. This hardener can be recommended instead of using conventional PA and polyamidoamide hardeners for epoxy two-pack systems that are to be used to protect the steel structures from highly corrosive chemical and marine environments.
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    URL: http://dx.doi.org/10.1108/00035590410554919
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    Determination of suitable corrosion inhibitor formulation for a potable water supply (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 399-405 
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    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: The inhibition effects of sodium silicate and polyphosphate on corrosion of carbon steel in a potable water supply have been studied using weight loss, electrochemical impedance and Tafel polarization measurements. In the water supply under test there were sufficient calcium ions, (220?ppm), to form the normal polyphosphates salts, which is a requisite for good protection. It was concluded that the inhibition efficiency of polyphosphate was higher than that of silicate. The synergistic inhibition effects of polyphosphate on the inhibition of silicate were studied. The results illustrated that silicates and polyphosphates can be useful as corrosion inhibitors for reducing the corrosion of carbon steel in potable water supply distribution systems. The optimal concentration for silicate alone was determined to be 11?ppm and for polyphosphate alone was 8?ppm. The optimum ratio of concentration for sodium silicate to sodium polyphosphate was 4?:?3.
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    URL: http://dx.doi.org/10.1108/00035590410560949
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    Corrosion inhibitory effects of a new synthetic symmetrical Schiff-base on carbon steel in acid media (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 266-271 
    Details
    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: In this investigation, the inhibitory effect of a new synthesised tetra-dentate Schiff-base, bis-(2-hydroxy-1-naphthaldehyde) 1,6-hexadiamine (A1), on the corrosion of carbon steel in 1?M HCl and 0.5?M H2SO4 media solutions was studied using various techniques including electrochemical impedance spectroscopy polarisation curves and weight loss. The new compound was shown to be a very good inhibitor and had better behaviour in 1?M HCl than was the case in 0.5?M H2SO4. Potentiodynamic polarisation tests showed that this inhibitor had both cathodic and anodic action. Changes in Tafel and impedance parameters (Icorr, Rct and Cdl) indicated that the absorbed protective film grows with increasing exposure time and concentration of inhibitor. The maximum inhibition efficiency was approximately 97 per cent and 95 per cent at 100?ppm (A1) in 1?M HCl and 0.5?M H2SO4. The adsorption of this inhibitor on a carbon steel surface in both acidic media followed Langmuir adsorption isotherm behaviour.
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    A multi-point corrosion monitoring system applied in a 1,300?MW coal-fired boiler (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 321-330 
    Details
    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: Combustion modifications to minimize NOX emissions have magnified the importance of waterwall corrosion in coal-fired boilers. The physics and chemistry controlling corrosion processes can be highly non-linear and are challenging to describe in terms of their likely overall combustion behavior. This paper describes the application of a multi-point, real time corrosion surveillance system to a large boiler firing high sulfur coal. This technology, incorporating electrochemical sensing and wireless signal transmission, enables combustion engineers and plant operating personnel to make informed decisions regarding the quantitative relationships between operating conditions, NOX emissions, and any resultant extent/magnitude of waterwall corrosion.
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    URL: http://dx.doi.org/10.1108/00035590410554883
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    Effect of deformation-induced martensite on the pit propagation behavior of 304 stainless steel (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 381-388 
    Details
    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: Specimens of 304 stainless steel with various martensite contents were prepared by a low temperature (-70°C) elongation method. Optical microscopy and transmission electron micrography were used to study the phase structure of the samples. A simulated occluded cell (OC) and electrochemical impedance spectroscopy were used to study the chemical and the electrochemical changes within pits on 304 stainless steel containing the different martensite contents. The EIS results showed that the martensite phase decreased not only the solution resistance in pit, but also the polarization resistance value between metal and solution in pit. The composition of the passive film in OC solution was studied by X-ray photoelectron spectroscopy. It was observed that martensite transformation was a very important factor in changing the composition of the passive film. The martensite phase destroyed the integrality and compactness of the passive film. For these reasons, pit propagation in Type 304 stainless steel was accelerated with increasing martensite content.
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    URL: http://dx.doi.org/10.1108/00035590410560921
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    How can "role transition management" transform your company? (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 110-112 
    Details
    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Recent research at Harvard University has shown that the adjustment period required for new or redeployed managers can be as long as 15-18 months. Businesses can significantly reduce this time by taking steps to help the transition of its new managers using "xcelerate" - a highly specialised approach to role transition management. This can also help to prevent potentially disastrous and costly failures. The advanced coaching and role transition management techniques in xcelerate have helped businesses to: benefit from managers' role placements at a much earlier stage than would normally be expected; retain high levels of performance when roles or the business structure change; achieve speed to market in competitive scenarios; drive through the succession plan and accelerate the progress of "high potentials"; manage the risk involved in assigning people to mission-critical activities; avoid potentially disastrous or costly failures downstream; substantially increase managers' confidence and performance levels; and develop managers to take a more strategic approach.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00197850410532113
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    Helping high flyers fly high: their motives and developmental preferences (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 113-116 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper presents the key-results from a two-year research project which focused on the motivation and developmental preferences of high flyers. High flyers were found to have a particularly strong desire to be in a position of authority and control, but their concerns were mainly about working to the best of their ability and making efforts to master new skills. They were found to be more motivated by competition with themselves than by competition with others. Surprisingly, they were no more motivated by the desire for material and financial rewards than the general population. The research also asked which development tools high flyers had found most useful. Mentoring was considered the most valuable, with job rotation and 360° feedback also rated very high. Commonly used development processes, such as career development resources and technical training, were viewed unfavourably by a significant proportion of the respondents.
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    URL: http://dx.doi.org/10.1108/00197850410532122
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    Skills development: the missing link in increasing diversity in leadership (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 143-147 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This article provides human resource professionals and managers with an insight into the under representation of women/ethnic minorities at senior management level in UK organisations and the issues involved in increasing diversity in leadership. It describes three leadership studies carried out by Pearn Kandola covering: barriers to the career progress of ethnic minorities; differences in perception of male and female managerial success; and changing leadership behaviour. The research was conducted via literature reviews and interviews with HR/diversity specialists, senior managers and ethnic minority employees. The findings highlight the individual and organisational barriers facing ethnic minority employees and the differences in attribution of male and female managerial success. It underlines the need for diversity policies to encompass development and progression, as well as recruitment, and for skills development. Although further quantitative research is needed, the findings raise questions about underlying stereotypes and bias and discrimination when developing and implementing appraisal systems. Practical suggestions are made regarding behaviour change and policy review.
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    URL: http://dx.doi.org/10.1108/00197850410542365
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    Formal recognition programs do not work (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 243-246 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Most employees at present feel overworked and under-appreciated. During times of change when we are asking them to do more with less, they report feeling less valued and more stressed for their efforts than ever before. Recognition represents the single most validated principle for driving desired behaviour and performance in the present work environment. This paper looks to question common approaches to recognise and motivate present employees and how you can better and more frequently recognise those you work with - even with little time, resources or budget - to systematically leverage, build and sustain a culture of recognition at work.
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    URL: http://dx.doi.org/10.1108/00197850410556685
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    Employees and e-learning: what do the end-users think? (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 269-274 
    Details
    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Within the majority of organisations, e-learning is now an accepted means of increasing skills and knowledge across the enterprise. Early adopters no longer think of themselves and their organisations as pioneers of a new and unproven method of training. For the most part they have seamlessly integrated e-learning into their training strategy along with all the other methods of delivering training. Even those organisations that waited until e-learning was proven are now enjoying the many benefits that e-learning brings. However, whilst much has been made of the benefits to the organisation of e-learning, there has been little, if any, qualitative investigation into the attitudes and views of the users themselves. SkillSoft embarked on an ambitious project to interview a broad spectrum of over 200 employees, across a range of organisations, in over 14 countries across EMEA. This article details the main findings of the research and shares the best practices adopted by organisations that have enjoyed e-learning success.
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    URL: http://dx.doi.org/10.1108/00197850410563894
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    The nine myths of e-learning implementation: ensuring the real return on your e-learning investment (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 291-294 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Having a great e-learning strategy and having great e-learning programs are just no guarantee of success. Without a clear and well-thought-out implementation strategy and plan, one's e-learning efforts will most likely fall far short of one's goals, learners' needs and management expectations. What often gets in the way of successful implementation are the myths that have seemingly become e-learning folklore. In this article nine of these myths are explored, along with how they impact one and one's organization. Ensuring the real return on one's e-learning investment requires not only that one dispels these myths, but also that one clarifies what can and should be expected. Expectations, although less measurable than hard investments, are most often far more important. Expectations drive decisions. Expectations drive behavior. And expectations drive results.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00197850410563939
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    How to increase diversity through your recruitment practices (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 158-161 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Increasing the diversity of an organisation's workforce is a primary concern for many businesses with the realisation that it can bring significant competitive advantage. The challenge lies in how organisations can best do this. This article highlights a pragmatic guide as to how organisations can increase their diversity through their recruitment practices through activities such as: market research into your potential recruitment pool; building a business case to influence line managers and other stakeholders as to the need to recruit for diversity; using a variety of communication channels to reach your target candidates; and rewarding employees when they successfully increase diversity through recruitment.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00197850410542392
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    Is diversity divisive? A positive training approach (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 153-157 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: In today's climate organisations increasingly need to recognise, harness and manage diversity. Equal opportunities legislation and policy, first developed in the 1970s, came about to redress past wrongs and to ensure equality of opportunity regardless of race, gender, disability, sexual orientation and faith. Managing diversity is founded on the premise that harnessing difference will create a productive environment in which everyone feels valued, where their talents are used and organisational goals are met. Diversity and ensuring equality of opportunity can be misunderstood. They are sometimes thought to be a politically correct requirement that does not really work. Equal opportunities policy focuses on being fair, but does not take the extra step of harnessing diversity to enhance business. Good diversity policy not only reduces the negatives, such as bullying, disputes, low morale, and sometimes litigation. It will also bring in extra talent, new perspectives, learning, and limitless opportunities for innovation. A case study with the London Fire Brigade shows a creative approach in diversity workshops.
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    URL: http://dx.doi.org/10.1108/00197850410542383
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    Matrix structures and the training implications (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 189-193 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Matrix structures are increasingly used in organisations as they become more complex and as the pace of change increases. They are similar to project management arrangements, although matrix structures may be a permanent feature. Matrix structures, like project management, involve the creation and management of multi-disciplinary teams. The team leaders have a dual reporting relationship. For the structures to work effectively they should only be introduced when appropriate and even then after careful planning. An important aspect is the training of multi-disciplinary team leaders. However, it can also be crucial to ensure that those other key members of management who need to monitor and support matrix structures are properly selected and have received appropriate management training.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00197850410548567
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    Initial contracting issues in small group facilitation (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 207-209 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: It is quite common today for teams to use facilitators to expedite group process and help the teams reach desired goals. As the use of facilitators becomes widespread, however, people called in as facilitators may find themselves also being expected to serve as leaders, mediators, and/or instructors' to name only a few of the combined roles that exist. Some of this confusion over the duties of the facilitator arises because people use the term "facilitate" rather loosely to cover a variety of activities. In this paper the authors discusses the definition of facilitation, the differing goals of basic and developmental facilitation, interventions techniques and tools that might be used, facilitator skills needed, and desired outcomes. I also raise questions related to each of these areas that might improve the chances of having a desirable outcome for all involved in the facilitation.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00197850410548602
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    Modernisation in the corridors of power (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 200-202 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Local authorities are currently undergoing one of the biggest periods of organisational change in their entire history. The drivers are twofold; legislation from central government and a need to be more accountable to their electorate and what is more, the timescale is extremely aggressive. Change is one of the most disruptive processes that any organisation can go through and one of the biggest traps in managing change is underestimating the resistance of the people whom the change affects. Involving people in the planning and implementation process reduces the risk of resistance and offers them a sense of control over the transformation taking place. States recent research conducted with some of the UK's leading County Councils shows that implementing an effective change management strategy can dramatically reduce the time and cost of transition. It will also result in a stronger, more focussed and more cohesive organisation.
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    URL: http://dx.doi.org/10.1108/00197850410548585
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    Building great leaders at the IRS (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 262-264 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Good does not equal great and all organisations need great leaders. Recently, concepts such as analysing successful leaders and building leaders' strengths have generated a lot of enthusiasm in the leadership development community. There is now a better understanding of what differentiates "great" leaders from others, offering new avenues for developing more great leaders. Previous leadership development efforts tended to focus on improving the performance of our worst managers and often delivered mixed results. This study of the 360-degree assessments of about 1,000 managers reveals that an emphasis on building strengths is as much as eight times more effective than correcting weaknesses and can improve business results as much as 80 percent. The research builds on a very powerful case for managers to improve their overall leadership effectiveness and for the chief financial officer to fully fund the development efforts.
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    URL: http://dx.doi.org/10.1108/00197850410563876
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    Focus on technology misses the mark (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 247-249 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: We all know that people make things happen and while technology brings some truly great advances it is still just a facilitator. We need to move from the technology and information revolutions to the people's revolution. We need to work far more effectively through the process of implementing significant change in the workplace because the major cause of the failure of so many change initiatives can only be poor management. Many people in the workforce do not know what is expected of them - what they were required to do. They turn-off. These are the people that management has failed because the ultimate responsibility for lack of effective leadership in any organisation rests with the senior executive management. While much has been and is being said and written about intellectual capital and knowledge management the recording and retention of the knowledge and experience of people who leave is increasing in importance to organisations around the world. During a period when there is great pressure to reduce enterprise overhead costs we are seeing the creation of yet another corporate role - that of knowledge manager. Whether this is a transitional role or one of long term substances remains to be seen.
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    URL: http://dx.doi.org/10.1108/00197850410556694
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    Developing future leaders at Hyundai Motor Company through blended learning (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 286-290 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This article describes how Hyundai Motor Company is successfully developing its high-potential managers in Korea through an innovative blended learning program. Since 2003, Hyundai has worked in partnership with Educasia to integrate instructor-led online learning into a program that was previously conducted entirely in the classroom. As a result, Hyundai has been able to deliver an expanded learning curriculum in a more efficient and engaging way to help 150 future Hyundai leaders each year to build a broad range of management and business skills.
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    URL: http://dx.doi.org/10.1108/00197850410563920
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    We must have courage, faith and chocolate biscuits (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 210-212 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: In the training business people face tough situations at times. It could be managing a group of difficult people on a training course, delivering a presentation to 500 people or addressing a conflict situation with colleagues. So what strategies should individuals use to manage stressful situations and focus on success rather than failure? The author has faced many challenging situations in the Arctic, as well as in business and she shares her thoughts on three techniques to help maintain high levels of performance.
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    URL: http://dx.doi.org/10.1108/00197850410548611
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    Eliminating perception gaps (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 234-237 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Perception gaps between the leader and follower demotivate the follower, impair the business relationship between them and reduce the business performance of both. There are two gaps in perception. The first is between the conscious intent of the leader and the manifestation of that intent. Key causes are stress, subconscious intent or poor communication by the leader. The second gap is between manifestation of intent by the leader and the impact on the follower. The causes here are the environment in which the communication occurs and the poor listening skills or mindset of the follower. Detailed solutions to eliminate all these causes and close the gaps are set out.
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    URL: http://dx.doi.org/10.1108/00197850410556667
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    Getting the best out of the best: how businesses can use universities to their benefit (2004)
    Bingley : Emerald
    Industrial and commercial training 36 (2004), S. 282-285 
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    ISSN: 0019-7858
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Britain lags behind other countries such as the USA and Japan in commercially exploiting the expertise of its universities, despite the world class research produced within the sector. The article explores the UK Government's response in terms of funding university-business collaborations, and then the breadth of services that are available from universities. In a case study it examines i10, a collaboration between ten universities and colleges in the East of England designed to help business-university collaboration. Three case studies follow, examining the broad range of work of their member institutions in helping different growing businesses, to show the wide variety of different services available from the university sector.
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    URL: http://dx.doi.org/10.1108/00197850410563911
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    E-procurement: is the ugly duckling actually a swan down under? (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 3-26 
    Details
    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Much of the hype associated with the impact of electronic business is associated with the business to business (B2B) model. Analysts believe that enormous cost savings and efficiencies can be achieved through the utilisation of e-procurement, a component of the B2B model. The role of procurement and the emerging use of large information systems to conduct e-procurement is analysed and presented with the results of a survey of 38 major Australian organisations. The current direct and indirect procurement practices of the sample organisations will be analysed together with an analysis of the eprocurement drivers and barriers. The main results show that direct procurement is heavily dependant upon traditional practices whilst indirect procurement is more likely to use "e" practices. Small-medium organisations are more nimble at adopting e-procurement practices. Technical issues dominate e-procurement barriers, with cost factors dominating e-procurement drivers.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13555850410765140
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    Marketing in Asia-Pacific logistics companies: a discriminant analysis between marketing orientation and performance (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 42-68 
    Details
    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The marketing literature has emphasised the importance of marketing orientation as a means of achieving organisational objectives. A number of studies that have examined the marketing orientation and business performance relationship have found mixed results culminating in inconclusive evidence. This paper examines the marketing practices and investigates the marketing strategy-business performance relationship across logistics companies in the Asia-Pacific region. The exploratory analysis suggests a positive relationship between market segmentation and performance. Differentiation and market orientation do not seem to be significantly associated with improved performance, although cross-functional customer focus shows a significant relationship. Further discriminant analysis of the significant predictor variables suggests that two variables, viz. market segmentation and positioning, and cross-functional customer focus are useful in differentiating between high and low performers. Managerial and further research implications for this increasingly important industry in the Asia-Pacific region are discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13555850410765122
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    The relationships among manufacturer product strategy, supply chain structure and supply chain inventory (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 20-45 
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    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Aims to discuss the basic strategy taken by a specific manufacturer. States supply chain structures influence, directly, the supply chain inventory as a measure of performance. Examines the difference in the supply chain in relation to the manufacturer's strategy to the product.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13555850410765168
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    Public opinion and franchising in an emerging market (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 46-61 
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    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: A framework for evaluating public opinion towards franchising is proposed and empirically tested in an emerging market, India. Franchising in an emerging market was selected as the context because - (1) future growth is likely to come from newly emerging markets, (2) franchising is primarily seen as a foreign concept in emerging markets and has attracted its fair share of attention, both positive and negative. The results indicate that people evaluate franchising using four key factors - well being of small businesses, socio-economic, socio-cultural well being, and employment opportunity. This study further investigates the relationship between these factors and patronage behaviour. Some of these factors were associated with patronage behaviour and the associated residual feeling. Clearly, in order to succeed in emerging and developing markets, the franchising industry must pay heed to public opinion.
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    URL: http://dx.doi.org/10.1108/13555850410765177
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    A brand share prediction model based on several disparate sources of data: an empirical model of detergent choice in Mumbai, India (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 3-22 
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    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: We describe the application of a nested logit function for modelling consumer brand choice using household transaction data from the Indian market. This is unique since it is one of the first attempts to integrate disparate consumer information sources available at various levels of aggregation towards developing a prediction model for brand market share in India. We test the usefulness of the model for forecasting brand market share in the premium detergents market in Mumbai, India. The results of the model building exercise reveal the importance of advertising, specifically the role of ad message in influencing brand choice. It is concluded that such modelling initiatives show significant returns for market planning exercises in developing markets. However, the need for streamlining the collection of market data and its subsequent organization in a form that can help develop more portent prediction models is apparent.
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    URL: http://dx.doi.org/10.1108/13555850410765203
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    Modelling distributor performance index using system dynamics approach (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 37-67 
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    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Previous research in the area of distributor performance proposed different scales, mostly in western, developed country context. These studies also lacked the consideration of dynamic interaction between variables, which determine the distributor's performance. This paper proposes a composite Distributor Performance Index (DPI) to evaluate distributors' performance based on at the "Enables" and "Results", taking a system dynamics approach. The model results have been discussed and validated, in business marketing channel. The context of this study is India, an emerging market.
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    URL: http://dx.doi.org/10.1108/13555850410765221
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    Firm-specific characteristics and logistics outsourcing by Chinese manufacturers (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 23-36 
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    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper aims at understanding the firm-specific determinants of logistics outsourcing in a transitional economy. Some hypotheses are made and tested based on a survey conducted in 2002. The results show that factors such as financial strength, production and industrial type, management level at which the logistics decision is made can significantly affect outsourcing decisions. Other factors such as number of employees and ownership type are considered as well. Some of our findings are different from previous studies that target at developed countries. Implications for practitioners and areas for future research are considered at the end.
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    URL: http://dx.doi.org/10.1108/13555850410765212
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    The impact of the English language on cross-cultural consumer research in Asia and Latin America (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 3-35 
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    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This article reports a study using respondents from three different cultures - traditional Americans, Hispanics, and Taiwanese - to assess the reliabilities of measures assessing 29 consumer constructs used in various studies reported in major marketing journals. In general, these measures were designed for use with a traditional American sample and are not reported to have been used with other cultural samples. Results indicate that for respondents who demonstrate a certain level of English language fluency, regardless of where they are from, these measures perform reliably across cultures. Thus, under certain circumstances, the fears that researchers have about instrument reliability across cultures may be largely ungrounded.
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    URL: http://dx.doi.org/10.1108/13555850410765249
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    A macro and micro perspective of the global software industry with specific orientation to India, China and the Philippines (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 52-64 
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    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and low cost markets such as China and Russia. India will have to move higher up the value chain if it is to maintain this favourable position. This article sets out to explain the main reasons why India is proving attractive for foreign direct investment by examining theories of internationalisation and drawing on key FDI data. Contrasts are also made with other important markets including China and Philippines. The article then goes on to examine industry specific variables. The article then considers some alternative historical and cultural factors that may also have a role in explaining the success of this particular industry and location.
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    URL: http://dx.doi.org/10.1108/13555850410765267
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    Effect of product usage, satisfaction and involvement on brand switching behaviour (2004)
    [S.l.] : Emerald
    Asia Pacific journal of marketing and logistics 16 (2004), S. 82-104 
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    ISSN: 1355-5855
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The study addresses the effect of product usage, satisfaction derived out of the same and the brand switching behaviour in several product categories while looking at the product involvement level in the Indian marketplace. A fair amount of work has been done in the area of customer satisfaction and loyalty and many customer satisfaction indexes are available in the market using different variables and characteristics. The study attempts to understand the brand switching behaviour of the customers and its relation not with just satisfaction derived out of the product but also connects to the usage pattern of the customers and product involvement. Five categories (vehicles, television, soap, hair oil, and ice cream), involving varying levels of involvement were chosen. Cluster analysis was used to understand the grouping of the characteristics across the categories and their effect on brand switching behaviour in correlation with satisfaction and involvement level. It was observed that product usage and related level of satisfaction fail to explain the brand switching behaviour. Product involvement was found to have moderate impact on readiness to switch. The study emphasises that marketers will have to keep a constant eye to understand the usage pattern associated with their products and the satisfaction derived out of it and also at how customers involve themselves with the product to lessen the brand switching behaviour among their customers.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/13555850410765285
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    Anticorrosive spinel-type pigments of the mixed metal oxides compared to metal polyphosphates (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 6-17 
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    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: The spinel-type pigments of a general formula corresponding to AB2O4 containing as A the Mg2+ or Zn2+ ions and as B the Fe3+ or Al3+ ions or combinations of both the A and B were prepared and investigated with respect to their anticorrosive action as pigments in organic coatings. For the same purposes, comparative pigments, known for their efficiency as the metal-corrosion inhibiting ingredients in similar formulations, were used. Further evaluation was carried out on the properties of condensed phosphates as anticorrosion pigments. The results obtained showed the high anticorrosion action of the spinel-type pigments.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00035590410512681
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    Development of high temperature resistant modified aluminide and titanium aluminide coatings on stainless steel 316 (2004)
    Bradford : Emerald
    Anti-corrosion 51 (2004), S. 41-51 
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    ISSN: 0003-5599
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: Stainless steel 316 was coated with CeO2 and Y2O3 modified aluminide and titanium aluminide coatings. The coatings were prepared by the pack cementation method and the high temperature oxidation behaviour of the coatings was investigated in an atmosphere containing a limited supply of air. The performance of the coatings was studied by measuring oxidation kinetics, and by scanning electron microscopic techniques. The oxidation rates of these coatings were reduced in the presence of CeO2 and Y2O3 due to better adherence of their oxide scales.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00035590410512726
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