Publication Date:
2024-04-01
Description:
The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in “light” productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.
Keywords:
Business history, Enterpreneurship, Italian brands, Made in Italy, History of Food and Beverages, Italy, 20th Century
;
thema EDItEUR::N History and Archaeology
;
thema EDItEUR::3 Time period qualifiers::3M c 1500 onwards to present day::3MP 20th century, c 1900 to c 1999
;
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history
Language:
Italian
Format:
image/jpeg
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