Quick response in the Australian TCF industry: A case study of supplier response

The principal objective of this study is to understand the impact that the adoption of quick response (QR) has had on manufacturing firms in the retail supply chain. The adoption of QR by six organisations within the Victorian textile clothing and footwear industry is used to review the impact that QR is having on the retail sector, especially in terms of the use of EDI as a pipeline accelerator to QR. We also investigate the level of systems integration, organisational affects and inter‐organisational impacts. The results of the research showed that while firms are positively affected by the adoption of QR, and may strengthen their relative competitive positions, retailers are taking the opportunity to shift their holding and distribution costs onto the supply chain to the detriment of both manufacturers and suppliers. Additionally, failure to adopt EDI between downstream trading partners limits the benefits received from QR at the organisational and inter‐organisational levels.