Brand recall and brand preference at sponsored golf and tennis tournaments
J.A.F. Nicholls
(Marketing and Business Environment, Florida International University, Miami, Florida, USA)
Sydney Roslow
(Marketing and Business Environment, Florida International University, Miami, Florida, USA)
Sandipa Dublish
(Farleigh Dickinson University,Teaneck, New Jersey, USA)
9969
Keywords
Acknowledgements
This study is based on data which were originally gathered by students under the supervision of Henry A. Laskey and J.A.F. Nicholls.
Citation
Nicholls, J.A.F., Roslow, S. and Dublish, S. (1999), "Brand recall and brand preference at sponsored golf and tennis tournaments", European Journal of Marketing, Vol. 33 No. 3/4, pp. 365-387. https://doi.org/10.1108/03090569910253198
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, Emerald Group Publishing Limited