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Assessing the influence of marketing research on the social science literature

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Abstract

Citation analysis indicates that theJournal of Marketing and theJournal of Marketing Research contribute primarily to marketing and other business areas as opposed to nonbusiness social sciences. The journals are also heavily cited by practitioner-oriented publications. A list of most cited articles is provided.

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References

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Author information

Authors and Affiliations

  1. Dept. of Marketing, Washington State University, 99164-4730, Pullman, WA

    Joseph A. Cote (Associate Professor of Marketing) & Jane Cote (doctoral candidate in Accounting)

  2. Dept. of Marketing, The National University of Singapore, 10 Kent Ridge Crescent, 0511, Singapore

    Siew Meng Leong (Senior Lecturer in the Department of Marketing)

Authors
  1. Joseph A. Cote
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  2. Siew Meng Leong
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  3. Jane Cote
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Additional information

The authors acknowledge the research funding from Washington State University and the National University of Singapore for this project.

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Cote, J.A., Leong, S.M. & Cote, J. Assessing the influence of marketing research on the social science literature. Marketing Letters 3, 251–258 (1992). https://doi.org/10.1007/BF00994133

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  • DOI: https://doi.org/10.1007/BF00994133

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