Abstract
The effect of offering respondents feedback on questionnaire results was investigated in a national mail survey of college-bound secondary school students. It was found that offering feedback had a significant positive effect on response rate, but the magnitude of that effect was slightly less than the increase in response rate resulting from a shorter questionnaire and considerably less than a follow-up contact with nonrespondents.
Similar content being viewed by others
References
Armstrong, J. S. Monetary incentives in mail surveys.Public Opinion Quarterly 1975,39 111–116.
Bishop, Y. M. M., Feinberg, S. E., and Holland, P. W.Discrete multivariate analysis: Theory and practice. Cambridge, Mass.: MIT Press, 1975.
Heberlein, T. A., and Baumgartner, R. Factors affecting response rates to mailed questionnaires: a quantitative analysis of the published literature.American Sociological Review 1978,43 447–462.
Kanuk, L., and Berenson, C. Mail surveys and response rates: a literature review.Journal of Marketing Research 1975,12 440–453.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Powers, D.E., Alderman, D.L. Feedback as an incentive for responding to a mail questionnaire. Res High Educ 17, 207–211 (1982). https://doi.org/10.1007/BF00976698
Received:
Issue Date:
DOI: https://doi.org/10.1007/BF00976698