ExLibris header image
SFX Logo
Title: Spontankäufer, Neu- und Bestandskunden — Der erweiterte Kauftrichter
Source:

Marketing Review St. Gallen [1865-6544] Freundt, Tjark yr:2015


Collapse list of basic services Basic
Sorry, no full text available...
Please use the document delivery service (see below)  
Holding information
Holdings in library search engine ALBERT GO
Document delivery
Request document via Library/Bibliothek GO
Users interested in this article also expressed an interest in the following:
1. "Coach the brand!? Eine Bestandsaufnahme zum themenspezifischen Coaching in der Markenberatung." Organisationsberatung, Supervision, Coaching 22.3: 305-321. Link to SFX for this item
2. Urde, M. "Market and brand-oriented schools of positioning." The Journal of product & brand management 23.7 (2014): 478-490. Link to SFX for this item
3. Leek, S. "A literature review and future agenda for B2B branding: Challenges of branding in a B2B context." Industrial marketing management 40.6 (2011): 830-837. Link to SFX for this item
4. Louro, Paulo Vieira J. "Brand Management Paradigms." Journal of marketing management 17.7-8 (2001): 849-875. Link to SFX for this item
5. Cova, B. "Community and Consumption." European Journal of Marketing 31.3/4 (1997): 297-316. Link to SFX for this item
6. Cova, B. "Community and consumption: Towards a definition of the'linking value' of product or services." European Journal of Marketing 31.3-4 (1997): 297-316. Link to SFX for this item
7. Srivastava, Rajenda K. K. "Market-Based Assets and Shareholder Value: A Framework for Analysis." The Journal of marketing 62.1 (1998): 2-18. Link to Full Text for this item Link to SFX for this item
Select All Clear All

Expand list of advanced services Advanced