ExLibris header image
SFX Logo
Title: Driving Consumer Engagement through Diverse Calls to Action in Corporate Social Responsibility Messages on Social Media
Source:

Sustainability [2071-1050] Chae, Myoung-Jin yr:2021


Collapse list of basic services Basic
Sorry, no full text available...
Please use the document delivery service (see below)  
Holding information
Holdings in library search engine ALBERT GO
Document delivery
Request document via Library/Bibliothek GO
Users interested in this article also expressed an interest in the following:
1. Cox, Jonathan M. "The source of a movement: making the case for social media as an informational source using Black Lives Matter." Ethnic & racial studies. 40.11: 1847-1854. Link to SFX for this item
2. Kohli, C. "Got slogan? Guidelines for creating effective slogans." Business horizons 50.5 (2007): 415-422. Link to SFX for this item
3. Koivisto, E. "Extending the luxury experience to social media – User-Generated Content co-creation in a branded event." Journal of business research. 117: 570-578. Link to SFX for this item
4. Wu, L. "The impact of language style on consumers′ reactions to online reviews." Tourism management 59: 590-596. Link to SFX for this item
5. Kahn, J. "Women will respond to social media's call to action." PRweek 13.6 (2010): 25-25. Link to SFX for this item
6. Keller, K.L. L. "Brand Synthesis: The Multidimensionality of Brand Knowledge." The Journal of consumer research 29.4 (2003): 595-600. Link to Full Text for this item Link to SFX for this item
7. Ince, J. "The social media response to Black Lives Matter: how Twitter users interact with Black Lives Matter through hashtag use." Ethnic & racial studies. 40.11: 1814-1830. Link to SFX for this item
8. Spaeth, T. "Rebranded and Reborn." Across the board 42.3 (2005): 18-23. Link to SFX for this item
9. Byrd, Keon C. "The vitality of social media for establishing a research agenda on black lives and the movement." Ethnic and racial studies 40.11 (2017): 1872-1881. Link to SFX for this item
10. Clayton, Dewey M. "Black Lives Matter and the Civil Rights Movement: A Comparative Analysis of Two Social Movements in the United States." Journal of black studies 49.5 (2018): 2193471876409-480. Link to Full Text for this item Link to SFX for this item
11. Russel Brown, K. "Critical black protectionism, Black Lives Matter, and social media: building a bridge to social justice." Howard law journal 60.2 (2017): 367-412. Link to SFX for this item
12. Marcia Mundt, M. "Scaling Social Movements Through Social Media: The Case of Black Lives Matter." Social Media and Society 4.4 (2018): 4294967295-. Link to SFX for this item
13. Keller, Kevin Lane L. "The Effects of Brand Name Suggestiveness on Advertising Recall." The Journal of marketing 62.1 (1998): 48-57. Link to Full Text for this item Link to SFX for this item
14. Pryor, K. "How advertising slogans can prime evaluations of brand extensions: further empirical results." The journal of product & brand management 7.6 (1998): 497-508. Link to SFX for this item
15. Roma, P. "How does brand-related user-generated content differ across social media? Evidence reloaded." Journal of business research 96: 322-339. Link to SFX for this item
16. Keller, K. "How Do Brands Create Value?" Marketing management 12.3 (2003): 26-31. Link to SFX for this item
17. Daugherty, T. "Exploring Consumer Motivations for Creating User-Generated Content." Journal of interactive advertising 8.2 (2008): 1-25. Link to SFX for this item
18. Kaplan, A. "Rulers of the world, unite! The challenges and opportunities of artificial intelligence." Business horizons 63.1 (2019): 37-50. Link to SFX for this item
19. VANVRANKEN, R. "Social Marketing: Giving Consumers A Call To Action." American Vegetable Grower 62.8 (2014): 32-32. Link to SFX for this item
20. Bayne, Kendra S. "The Effectiveness of Social Media Marketing: The Impact of Facebook Status Updates on a Campus Recreation Event." Recreational sports journal 37.2 (2013): 147-159. Link to SFX for this item
View More...
View Less...
Select All Clear All

Expand list of advanced services Advanced
A service provided by the Library of the Wissenschaftspark Albert Einstein, Potsdam, Germany.
© 2005 SFX by Ex Libris Inc.