ExLibris header image
SFX Logo
Title: Assessing cross-media impacts
Source:

Environmental Science & Technology [0013-936X] Reiquam, Howard yr:1975


Collapse list of basic services Basic
Full text
Full text available via American Chemical Society Journals
GO
Document delivery
Request document via Library/Bibliothek GO
Users interested in this article also expressed an interest in the following:
1. Day, S. "A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior." Journal of applied psychology 59.3 (1974): 281-286. Link to SFX for this item
2. Bettman, R. "Relationship of information-processing attitude structures to private brand purchasing behavior." Journal of applied psychology 59.1 (1974): 79-83. Link to SFX for this item
3. Thorson, E. "Attention, Memory, Attitude and Conflation: A Test of the Advertising Hierarchy." Advances in consumer research 19.1 (1992): 366-379. Link to SFX for this item
4. Aaker, Douglas A. "Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact." Journal of advertising research 30.4: 7-18. Link to SFX for this item
5. Aaker, David A. "Consumer Evaluations of Brand Extensions." The Journal of marketing 54.1 (1990): 27-41. Link to Full Text for this item Link to SFX for this item
6. COULTER, KEITH A. "Distortion of Price Discount Perceptions: The Right Digit Effect." The Journal of consumer research 34.2 (2007): 162-173. Link to Full Text for this item Link to SFX for this item
7. Ahluwalia, R. "How far can a brand stretch? Understanding the role of self-construal." Journal of Marketing Research 45.3 (2008): 337-350. Link to Full Text for this item Link to SFX for this item
8. Park, C. Whan W. "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency." The Journal of consumer research 18.2 (1991): 185-193. Link to Full Text for this item Link to SFX for this item
9. Keller, K. "The Effects of Sequential Introduction of Brand Extensions." Journal of Marketing Research 29.1 (1992): 35-50. Link to Full Text for this item Link to SFX for this item
10. Aaker, D.A. A. "Brand extensions: The good, the bad, and the ugly." Sloan management review 31.SUMMER (1990): 47-56. Link to SFX for this item
11. Lane, Vicki R. R. "The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions." The Journal of marketing 64.2 (2000): 80-91. Link to Full Text for this item Link to SFX for this item
12. Fam, K. "Attributes of likeable television commercials in Asia.(Report)." Journal of advertising research 48.3 (2008): 418-. Link to SFX for this item
13. Schlinger, J. "A profile of responses to commercials." Journal of advertising research 19.2 (1979): 37-46. Link to SFX for this item
14. Batra, R. "Affective Responses Mediating Acceptance of Advertising." The Journal of consumer research 13.2 (1986): 234-249. Link to Full Text for this item Link to SFX for this item
15. Hall, Bruce F. "A New Model for Measuring Advertising Effectiveness." Journal of advertising research 42.2 (2002): 23-31. Link to SFX for this item
16. Maclnnis, BJ J. "Information Processing from Advertisements: Toward an Integrative Framework." The Journal of marketing 53.4 (1989): 1-23. Link to Full Text for this item Link to SFX for this item
17. Myers, John G. G. "Determinants of Private Brand Attitude." Journal of marketing research 4.1 (1967): 73-81. Link to Full Text for this item Link to SFX for this item
18. Bizer, Y. "Exploring the structure of strength-related attitude features: The relation between attitude importance and attitude accessibility." Journal of personality and social psychology 81.4 (2001): 566-86. Link to SFX for this item
19. Baltas, G. "Determinants of store brand choice: a behavioral analysis." The journal of product & brand management 6.5 (1997): 315-324. Link to SFX for this item
20. Krishnamurthi, L. "An Empirical Analysis of the Relationship between Brand Loyalty and Consumer Price Elasticity." Marketing science 10.2 (1991): 172-183. Link to Full Text for this item Link to SFX for this item
View More...
View Less...
Select All Clear All

Expand list of advanced services Advanced
A service provided by the Library of the Wissenschaftspark Albert Einstein, Potsdam, Germany.
© 2005 SFX by Ex Libris Inc.