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Aktuelle Herausforderungen für das Preiscontrolling

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Controlling & Management Aims and scope

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Literatur

  1. Reinecke, S./ Janz, S. (2007): Marketingcontrolling, Stuttgart 2007.

  2. Stephenson, R.P./ Cron, W.L./ Frazier, G.L. (1979): Delegating Pricing Authority to the Salesforce: The Effects of Sales and Profit Performance, in: Journal of Marketing, 43,1, 21–28.

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  1. Sven Reinecke
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  2. Peter Fischer
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  3. Silke Mühlmeier
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Reinecke, S., Fischer, P. & Mühlmeier, S. Aktuelle Herausforderungen für das Preiscontrolling. Z. Control. Manag. 52, 112–114 (2008). https://doi.org/10.1007/s12176-008-0031-6

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  • DOI: https://doi.org/10.1007/s12176-008-0031-6

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