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Public event networks: an application of marketing theory to sporting events

G. Scott Erickson (School of Management, Marist College, Poughk.tifie, New York, USA)
Roland J. Kushner (Department of Economics and Business, Lafayette College, Easton, Pennsylvania, USA)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1999

6737

Keywords

Acknowledgements

The authors gratefully acknowledge the assistance of Michael Moorhead, General Manager of Pennsylvania International Raceway, Nazareth, Pennsylvania, USA and John R. Saunders, President of Watkins Glen International, Watkins Glen, New York, USA.

Citation

Scott Erickson, G. and J. Kushner, R. (1999), "Public event networks: an application of marketing theory to sporting events", European Journal of Marketing, Vol. 33 No. 3/4, pp. 348-365. https://doi.org/10.1108/03090569910253189

Publisher

:

Emerald Group Publishing Limited

Copyright © 1999, Emerald Group Publishing Limited

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