Public event networks: an application of marketing theory to sporting events
Keywords
Acknowledgements
The authors gratefully acknowledge the assistance of Michael Moorhead, General Manager of Pennsylvania International Raceway, Nazareth, Pennsylvania, USA and John R. Saunders, President of Watkins Glen International, Watkins Glen, New York, USA.
Citation
Scott Erickson, G. and J. Kushner, R. (1999), "Public event networks: an application of marketing theory to sporting events", European Journal of Marketing, Vol. 33 No. 3/4, pp. 348-365. https://doi.org/10.1108/03090569910253189
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, Emerald Group Publishing Limited