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Assessing organizational attributes contributing to marketing excellence in American professional sport franchises

Richard L. Irwin (University of Memphis, Memphis, Tennessee, USA)

D. Zwick (University of Memphis, Memphis, Tennessee, USA)

William A. Sutton (University of Massachusetts, Amherst, Massachusetts, USA)

ISSN: 0309-0566

Article publication date: 1 April 1999

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Note: This paper was subsequently published in Journal of Consumer Marketing, Volume 16 Number 6, 1999.

L. Irwin, R., Zwick, D. and A. Sutton, W. (1999), "Assessing organizational attributes contributing to marketing excellence in American professional sport franchises", European Journal of Marketing, Vol. 33 No. 3/4, pp. 314-328. https://doi.org/10.1108/03090569910253080

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