International Beverage Company
Leo Paul Dana
(Nanyang Technological University, Singapore)
2670
Abstract
This case is about a small firm which has been given the opportunity to become a bottler for Coca‐Cola in Vietnam. The case addresses competition and product positioning.
Keywords
Citation
Paul Dana, L. (1999), "International Beverage Company", British Food Journal, Vol. 101 No. 5/6, pp. 479-484. https://doi.org/10.1108/00070709910278460
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited