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Information for decision making in marketing: the use of Group Support Systems (GSS)

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Journal of Market-Focused Management

Abstract

Group Support Systems (GSS) Technology is an information technology which seeks to support collaborative work. Extensively used to support organisational activities, it has not yet been tested to the full within the market research setting. The paper reports on a GSS focus group meeting to determine key questions of concern about the National Training Reform Agenda. Participants were leaders in a primary industry in Australia and the questions would be related to a public relations exercise. GSS provided the opportunity to deal with complex issues efficiently and yet preserve the conversational characteristics of the focus group meeting.

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Authors and Affiliations

  1. Graduate School of Business, Curtin University, 250 St. George's Terrace, 30/f, Q.V.I., 6000, Perth, Western Australia

    Alma M. Whiteley Ph.D.

  2. Graduate School of Business, Curtin University, 250 St. George's Terrace, 30/f, Q.V.I., 6000, Perth, Western Australia

    William Jervis Whiteley

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  1. Alma M. Whiteley Ph.D.
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  2. William Jervis Whiteley
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Whiteley, A.M., Whiteley, W.J. Information for decision making in marketing: the use of Group Support Systems (GSS). J Market-Focused Manage 1, 325–338 (1996). https://doi.org/10.1007/BF00233110

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