Journal of Consumer Marketing
Issue(s) available: 243 – From Volume: 1 Issue: 1, to Volume: 41 Issue: 3
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Transformative advertising: well-being Instagram messaging
Sarah Dodds, Nitha Palakshappa, Sandy Bulmer, Sarah HarperThe purpose of this study is to examine well-being messaging on Instagram to understand what constitutes transformative social media advertising with potential to enhance consumer…
A product’s connection to self-threat domain determines self-control impairment consequences of within-domain compensatory consumption
Nimish Rustagi, L.J. ShrumStudies have shown that within-domain compensatory consumption can successfully repair the damaged self, but other research indicates that it can undermine self-control because…
Inaction inertia in online shopping: impact of promotional formats and sequence
Ying-Feng Kuo, Hsin-Hsien Liu, Tso-Hao ShenInaction inertia occurs when people are less likely to act on a similar but inferior option after missing a superior opportunity, compared to if they had not missed out. This…
Impact of fake news on social image perceptions and consumers’ behavioral intentions
Anubhav Mishra, Sridhar SamuThis paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the social…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel