Abstract
The article considers the issues of a safe approach to the formation of comfortable light and colour environment of a modern megacity The factors influencing the perception of light and colour environment by drivers and pedestrians in the dark are determined. The state of the regulatory framework on this issue is analyzed. The ways of dark time lighting for window displays at Chelyabinsk intersections are studied, taking into account the historically formed light and colour context of the Ural region in the interrelation of objects and the existing lighting system. The contextual peculiarities of the perception of window display light and colour design in the era of "information society" were revealed.
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