Strategies for Japan’s protected market: rice as a case in point
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 1 December 1999
Abstract
Outlines the Japanese system of protectionism as a global barrier and focuses on the rice markets as one of the first markets to be opened up. Analyses the reasons for this and offers strategies for overseas companies to take advantage of this opportunity. Suggest that these examples can then be applied to other markets.
Keywords
Citation
Wong, Y., Furuse, T. and Maher, T.E. (1999), "Strategies for Japan’s protected market: rice as a case in point", Asia Pacific Journal of Marketing and Logistics, Vol. 11 No. 4, pp. 47-60. https://doi.org/10.1108/13555859910764598
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited