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  • 11
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Decision sciences 21 (1990), S. 0 
    ISSN: 1540-5915
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: Two recently developed probabilistic multidimensional models for analyzing pairwise choice data are introduced, discussed in terms of their differential properties, and extended in several ways. The first one, the wandering vector model, was originally suggested by Carroll [12] and extended by De Soete and Carroll [30]. The second model, called the wandering ideal point model, is a more recently proposed [32] unfolding analog of the wandering vector model. A general maximum likelihood estimation method for fitting the various models described is mentioned, as well as a statistical test for assessing the goodness of fit. Finally, an application of the models is provided concerning consumer choice for some 14 brands of over-the-counter analgesics to illustrate how such models can be gainfully utilized for marketing decision making concerning product positioning.
    Type of Medium: Electronic Resource
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  • 12
    Electronic Resource
    Electronic Resource
    Oxford, UK : Blackwell Publishing Ltd
    Decision sciences 24 (1993), S. 0 
    ISSN: 1540-5915
    Source: Blackwell Publishing Journal Backfiles 1879-2005
    Topics: Economics
    Notes: A latent class model for identifying classes of subjects in paired comparison choice experiments is developed. The model simultaneously estimates a probabilistic classification of subjects and the logit models' coefficients relating characteristics of objects to choices for each respective group among two alternatives in paired comparison experiments. A modest Monte Carlo analysis of algorithm performance is presented. The proposed model is illustrated with empirical data from a consumer psychology experiment that examines the determinants of perceived consumer risk. The predictive validity of the method is assessed and compared to that of several other procedures. The sensitivity of the method to (randomly) eliminate comparisons, which is important in view of reducing respondent fatigue in the task, is investigated.
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  • 13
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    New York : Periodicals Archive Online (PAO)
    Journal of marketing. 43:1 (1979:Jan.) 51 
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  • 14
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    New York : Periodicals Archive Online (PAO)
    Journal of marketing. 43:4 (1979:Fall) 83 
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  • 15
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    Chicago : Periodicals Archive Online (PAO)
    Journal of marketing research. 27:4 (1990:Nov.) 418 
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  • 16
    Electronic Resource
    Electronic Resource
    Springer
    Journal of classification 1 (1984), S. 147-186 
    ISSN: 1432-1343
    Keywords: Multidimensional scaling ; Unfolding analysis ; Preference models
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics
    Notes: Abstract A general set of multidimensional unfolding models and algorithms is presented to analyze preference or dominance data. This class of models termed GENFOLD2 (GENeral UnFOLDing Analysis-Version 2) allows one to perform internal or external analysis, constrained or unconstrained analysis, conditional or unconditional analysis, metric or nonmetric analysis, while providing the flexibility of specifying and/or testing a variety of different types of unfolding-type preference models mentioned in the literature including Caroll's (1972, 1980) simple, weighted, and general unfolding analysis. An alternating weighted least-squares algorithm is utilized and discussed in terms of preventing degenerate solutions in the estimation of the specified parameters. Finally, two applications of this new method are discussed concerning preference data for ten brands of pain relievers and twelve models of residential communication devices.
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  • 17
    Electronic Resource
    Electronic Resource
    Springer
    Journal of classification 2 (1985), S. 173-192 
    ISSN: 1432-1343
    Keywords: Ultrametric trees ; Mathematical programming ; Variable importance
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics
    Notes: Abstract This paper presents the development of a new methodology which simultaneously estimates in a least-squares fashion both an ultrametric tree and respective variable weightings for profile data that have been converted into (weighted) Euclidean distances. We first review the relevant classification literature on this topic. The new methodology is presented including the alternating least-squares algorithm used to estimate the parameters. The method is applied to a synthetic data set with known structure as a test of its operation. An application of this new methodology to ethnic group rating data is also discussed. Finally, extensions of the procedure to model additive, multiple, and three-way trees are mentioned.
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  • 18
    Electronic Resource
    Electronic Resource
    Springer
    Journal of classification 5 (1988), S. 249-282 
    ISSN: 1432-1343
    Keywords: Cluster analysis ; Multiple regression ; Maximum likelihood estimation ; E-M algorithm ; Marketing trade shows
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics
    Notes: Abstract This paper presents a conditional mixture, maximum likelihood methodology for performing clusterwise linear regression. This new methodology simultaneously estimates separate regression functions and membership inK clusters or groups. A review of related procedures is discussed with an associated critique. The conditional mixture, maximum likelihood methodology is introduced together with the E-M algorithm utilized for parameter estimation. A Monte Carlo analysis is performed via a fractional factorial design to examine the performance of the procedure. Next, a marketing application is presented concerning the evaluations of trade show performance by senior marketing executives. Finally, other potential applications and directions for future research are identified.
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  • 19
    Electronic Resource
    Electronic Resource
    Springer
    Journal of classification 1 (1984), S. 25-74 
    ISSN: 1432-1343
    Keywords: Clustering ; Alternating least squares ; Discrete optimization
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics
    Notes: Abstract Models for the representation of proximity data (similarities/dissimilarities) can be categorized into one of three groups of models: continuous spatial models, discrete nonspatial models, and hybrid models (which combine aspects of both spatial and discrete models). Multidimensional scaling models and associated methods, used for thespatial representation of such proximity data, have been devised to accommodate two, three, and higher-way arrays. At least one model/method for overlapping (but generally non-hierarchical) clustering called INDCLUS (Carroll and Arabie 1983) has been devised for the case of three-way arrays of proximity data. Tree-fitting methods, used for thediscrete network representation of such proximity data, have only thus far been devised to handle two-way arrays. This paper develops a new methodology called INDTREES (for INdividual Differences in TREE Structures) for fitting various(discrete) tree structures to three-way proximity data. This individual differences generalization is one in which different individuals, for example, are assumed to base their judgments on the same family of trees, but are allowed to have different node heights and/or branch lengths. We initially present an introductory overview focussing on existing two-way models. The INDTREES model and algorithm are then described in detail. Monte Carlo results for the INDTREES fitting of four different three-way data sets are presented. In the application, a single ultrametric tree is fitted to three-way proximity data derived from intention-to-buy-data for various brands of over-the-counter pain relievers for relieving three common types of maladies. Finally, we briefly describe how the INDTREES procedure can be extended to accommodate hybrid modelling, as well as to handle other types of applications.
    Type of Medium: Electronic Resource
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  • 20
    Electronic Resource
    Electronic Resource
    Springer
    Journal of classification 12 (1995), S. 21-55 
    ISSN: 1432-1343
    Keywords: Mixture models ; Generalized linear models ; EM algorithm ; Maximum likelihood estimation
    Source: Springer Online Journal Archives 1860-2000
    Topics: Mathematics
    Notes: Abstract A mixture model approach is developed that simultaneously estimates the posterior membership probabilities of observations to a number of unobservable groups or latent classes, and the parameters of a generalized linear model which relates the observations, distributed according to some member of the exponential family, to a set of specified covariates within each Class. We demonstrate how this approach handles many of the existing latent class regression procedures as special cases, as well as a host of other parametric specifications in the exponential family heretofore not mentioned in the latent class literature. As such we generalize the McCullagh and Nelder approach to a latent class framework. The parameters are estimated using maximum likelihood, and an EM algorithm for estimation is provided. A Monte Carlo study of the performance of the algorithm for several distributions is provided, and the model is illustrated in two empirical applications.
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