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  • 1
    Digitale Medien
    Digitale Medien
    Retail market orientation: a preliminary framework (2003)
    Bingley : Emerald
    International journal of retail and distribution management 31 (2003), S. 107-117 
    Details
    ISSN: 0959-0552
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Existing market orientation frameworks are based mostly on studies of manufacturers. Therefore, there is a need of a modified approach that acknowledges the special conditions for retailers. A framework is presented that includes both internal and relational aspects. Inter-firm market orientation is presented as especially relevant for retailers. Antecedents to market orientation on a relationship level are also considered. Kohli and Jaworski's three basic components are used, but the paper then discusses indicators that are especially useful in order to capture market orientation in a retail context. The suggested framework is further developed using a case study of a major British food retailer.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/09590550310462001
    Standort Signatur Erwartet Verfügbarkeit
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    Artikel (Nationallizenzen)
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  • 2
    Digitale Medien
    Digitale Medien
    Networking when national boundaries dissolve (1996)
    Bradford : Emerald
    European journal of marketing 30 (1996), S. 61-74 
    Details
    ISSN: 0309-0566
    Quelle: Emerald Fulltext Archive Database 1994-2005
    Thema: Wirtschaftswissenschaften
    Notizen: Managing a set of relationships to other firms is a complex task, since each relationship is likely to have consequences on the other ones. Highlights the co-ordination of interorganizational ties during a process of internationalization, and the consequences that different types of relationships have on a firm's overall relational marketing opportunities. Systematizes the relational issues that face a firm when the boundaries surrounding its home market network dissolve. Presents a framework which stresses four types of relationships and the interplay between them. Based on the notion that a firm must co-ordinate the management of horizontal and vertical dependencies, and pursue new marketing opportunities while simultaneously safeguarding its original relations. Illustrates the significance of the framework and the interplay between the four relational issues, by the alliances presently developed by two Swedish food companies to organizations in other EU countries.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1108/03090569610106653
    Standort Signatur Erwartet Verfügbarkeit
    BibTip Andere fanden auch interessant ...
    Artikel (Nationallizenzen)
    Volltext
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