Publication Date:
2012-08-03
Description:
We develop a reputation model to study the concurrent use of trademarks and certification for food products with a geographical indication (GI). The model extends Shapiro's (1983) approach to modelling reputation to a situation in which two technologies for the production of quality are available, one of which is available only in the GI region. In this setting, trademarks capture firm-specific reputations, whereas GI certification captures a notion of collective reputation. The model shows that GI certification improves the ability of reputation to operate as a mechanism for assuring quality linked to some inherent attributes of a particular production area.
Keywords:
D23 - Organizational Behavior
;
Transaction Costs
;
Property Rights, D82 - Asymmetric and Private Information, L14 - Transactional Relationships
;
Contracts and Reputation
;
Networks, L15 - Information and Product Quality
;
Standardization and Compatibility, Q01 - Sustainable Development, Q10 - General
Print ISSN:
0165-1587
Electronic ISSN:
1464-3618
Topics:
Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
,
Economics
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