Keywords:
Globalization
;
Management
;
Leadership
;
International economics
;
Production management
;
Emerging Markets/Globalization
;
Innovation/Technology Management
;
Business Strategy/Leadership
;
International Economics
;
Operations Management
Description / Table of Contents:
1. Introduction: Needs for New Global Strategies --- Part I. Global Business Strategy --- 2. Management Strategies for Global Businesses --- 3. Changes in the Global Economic Environment --- 4. Comparison of Economic Institutions in China and India --- 5. New Business Model as Response to Competition from Emerging Economies --- 6. India’s Neemrana Industrial Park for Japanese Firms --- Part II. Fundamentals Of Strategic Planning --- 7. Alliance-based Global Strategy --- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity --- 9. Marketing Theory in Global Business Context --- 10. Shiseido Marketing in China --- 11. International R&D Management --- 12. Multinationals’ R&D in China and India --- 13. Thailand’s National Science and Technology Development Agency and Japanese Firms --- 14. Suzuki Motor’s Expansion in India --- 15. Strategy Integration at the Global Level
Pages:
Online-Ressource (XVII, 259 pages)
,
48 illustrations, 45 illustrations in color
ISBN:
9784431554684
URL:
https://link.springer.com/openurl?genre=book&isbn=978-4-431-55468-4
Language:
English
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