ALBERT

All Library Books, journals and Electronic Records Telegrafenberg

X
feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    Electronic Resource
    Electronic Resource
    The impact of risk and competition on choice of innovations (1993)
    Springer
    Marketing letters 4 (1993), S. 191-204 
    Details
    ISSN: 1573-059X
    Keywords: Innovation ; Adoption ; Uncertainty ; Competition
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract This exploratory study examines the roles of uncertainty and attitude toward risk in the adoption process of innovations under different competitive conditions. Hypotheses are tested across simulated competitive environments, utilizing a fractional factorial experimental design. The results demonstrate that the roles of the perceived value of the innovation and of uncertainty depend on the competitive environment facing the manager.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1007/BF00999226
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
    Paper (German National Licenses)
    Fulltext
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...