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  • Springer  (2)
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  • 1
    Electronic Resource
    Electronic Resource
    Springer
    Empirical economics 20 (1995), S. 519-530 
    ISSN: 1435-8921
    Keywords: C51 ; D12 ; Q11
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract Barten's (1992) analysis of choice of functional form for quantity-dependent demand systems is extended to price-dependent or inverse demand systems. Alternative inverse demand systems combining the features of the Rotterdam inverse demand and almost ideal inverse demand systems are examined. Choice of functional form is made through a synthetic model which under appropriate restrictions yields the different inverse demand systems. The synthetic model itself can also be considered a more flexible specification.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Springer
    Empirical economics 20 (1995), S. 93-107 
    ISSN: 1435-8921
    Keywords: C53 ; D12 ; M37
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Notes: Abstract This study presents a structural factor analysis approach to measure the impact of advertising on consumer demand. It is assumed that advertising affects the latent perception of consumers, which in turn influences their purchasing behavior. This study investigates the relationship between consumer purchases and retail store advertising (i.e., newspaper advertising, in-store display, and point-of-purchase display) of three fruit juices using an extended Rotterdam model. The results show that the demand for orange juice and grapefruit juice was affected by their own advertising, while the demand for apple juice was only affected by advertising of competitive juices.
    Type of Medium: Electronic Resource
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