ISSN:
0736-3761
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Until recently, most US companies engaged in international saleswere large multinational enterprises (MNEs). Today, however, anincreasing number of smaller US businesses are entering foreign markets.US sales in Canada are predicted to rise significantly in the future,especially with the full implementation of NAFTA. Many of these smallcompanies have little or no experience in advertising their goods orservices in a foreign market. Failure to recognize certain elements offoreign advertising can result in adverse financial and/or legalconsequences. Identifies two specific topics a business should addressbefore placing an advertisement in the Canadian market: an overview ofCanada's comprehensive advertising laws; and Canadian social/culturalconstraints as reflected in advertisements.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/07363769510084894
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