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  • 1
    Electronic Resource
    Electronic Resource
    Marketing health-enhancing foods: implications from the dairy sector (2005)
    Bingley : Emerald
    Marketing intelligence & planning 23 (2005), S. 705-719 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - To assess the potential for development in the agri-food sector by investigating: consumer awareness of health-enhancing foods; key influences on their perceptions of and attitudes towards these foods; their relevant purchasing behaviour in the context of the Northern Irish dairy products market. To develop recommendations for future segmentation and positioning strategies for health-enhancing dairy foods. Design/methodology/approach - Northern Ireland is a geographically discrete area of the United Kingdom, which relies heavily on the agri-food industry in general, and the dairy sector in particular. A consumer questionnaire was adapted from previous studies. After two pilot studies with 30 and 50 consumers, 600 were administered face-to-face to a quota sample of male and female shoppers in six key supermarkets across Northern Ireland. Results were collated and analysed by SPSS. Descriptive parametric and non-parametric statistics re-reported in findings. Findings - There is potential for the agri-food industry to expand further, particularly in the case of added-value food products, among which health-enhancing foods should be treated as an important subset. However, a pre-requisite is development of enhanced consumer segmentation and product positioning strategies. Research limitations/implications - The findings and conclusions derive from one study of one specialist product type in one small national market. Generalisation should be possible, at least informally, but comparative studies are indicated. Practical implications - The findings indicated a general lack of awareness of the health-enhancing food concept and the level of (largely proven) health benefits of such products, which is a barrier to their wider adoption of these products. The key aims goals for marketing planners in this context are thus awareness generation and consumer education. The crucial segments of the general target audience and the core message to be conveyed, are both defined by the findings. Originality/value - This study provides a research-based foundation for a more proactive and informed marketing strategy in a particular context, potentially transferable to other market sectors and locations.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500510630221
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  • 2
    Electronic Resource
    Electronic Resource
    Quality in citrus fruit: to degreen or not degreen? (2002)
    Bradford : Emerald
    British food journal 104 (2002), S. 492-505 
    Details
    ISSN: 0007-070X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Agriculture, Forestry, Horticulture, Fishery, Domestic Science, Nutrition
    Notes: The degreening process for citrus accelerates natural colour break which changes fruit from an "unripe" green colour to the characteristically ripe orange/yellow colour. Degreening is used by producers both to extend the citrus season to make short-term financial gains and to make fruit more attractive to consumers. This study reviews how, in an attempt to improve fruit appearance, other quality attributes may be sacrificed. The process is known to be detrimental to external fruit quality and is also suspected to be detrimental to consumption quality and shelf life. In the context of a dynamic and competitive fruit market, any reduction in product quality and consequent loss consumer satisfaction inevitably will have a negative economic impact on producers and traders. Further technical and marketing research is necessary, but among the conclusions drawn is that there is sufficient evidence already to be cautious about the widespread use of degreening.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00070700210418730
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  • 3
    Electronic Resource
    Electronic Resource
    Exploring human resource management practices in small and medium sized enterprises (2002)
    Bingley : Emerald
    Personnel review 31 (2002), S. 671-692 
    Details
    ISSN: 0048-3486
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This paper reports on empirical work recently conducted about the use and effectiveness of HRM practices in small and medium sized enterprises (SMEs). A telephone survey was conducted with 100 senior managers of SMEs to ascertain their use of a range of human resource practices and the extent to which they had found those practices successful in aiding the achievement of company objectives. Additionally in-depth interviews were conducted with senior managers from a further 22 SMEs. Findings suggest that there is considerable diversity amongst SMEs in relation to their use of HR practices. A model is provided that identifies the key criteria that underlie the adoption of HRM practices, and the implications of the model are discussed.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/00483480210445962
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  • 4
    Electronic Resource
    Electronic Resource
    Disseminating academic research information to marketing practitioners: The receiver's perspective (2005)
    Bingley : Emerald
    Marketing intelligence & planning 23 (2005), S. 124-135 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - It is well known that the results of academic marketing research are not widely used by practitioners. This is attributed to a range of factors including language barriers and poor communication between the academic and practitioner communities. In spite of this, there exists little research within marketing that has focused on how potential users of academic research such as business or marketing managers prefer to receive research information. To start filling this void in the research literature, we report a study of managers' media preferences for receiving academic research information. Design/methodology/approach - A survey of managers who had taken part in a larger study into the competitiveness of service enterprises was conducted. Cluster analysis was used to assess different media preference segments. Findings - Findings contradict expectations derived from media richness theory. For example, a substantial number of managers prefer written communication modes, which according to media richness theory are not effective ways of communicating complex information such as academic research results. Cluster analysis suggested that three media preference segments existed. Research limitations/implications - Further research should investigate why managers appear to prefer particular communication modes, particularly printed media. Originality/value - The paper examines the appropriateness of different types of media used to communicate complex academic research information to practitioners. Findings should be useful to academics that aim to disseminate effectively their findings to practitioners.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500510589895
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  • 5
    Electronic Resource
    Electronic Resource
    Part-time employment and communication satisfaction in an Australian retail organisation (2002)
    Bradford : Emerald
    Employee relations 24 (2002), S. 211-228 
    Details
    ISSN: 0142-5455
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: This study uses an empirical case study to examine the relationship between flexible work arrangements (whether employees work on a full-time or part-time basis) and one aspect of employee relations, namely communication satisfaction. Quantitative and qualitative data were collected from employees in a major Australian retail organisation, resulting in 127 useable responses. The survey included the communication satisfaction questionnaire. Overall, respondents' ratings of communication satisfaction indicated that at best they were only slightly satisfied. Part-time employees were significantly more dissatisfied than full-time employees on four dimensions of communication satisfaction. The study provides evidence that part-time employees are outside mainstream communication in the stores examined. The implications of the results for employee relations are discussed. Future research directions are identified.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/01425450210420929
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  • 6
    Electronic Resource
    Electronic Resource
    Limiting design criterion analysis of a relay type production line (2002)
    Bradford : Emerald
    Integrated manufacturing systems 13 (2002), S. 459-470 
    Details
    ISSN: 0957-6061
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics , Economics
    Notes: This research provides an ergonomic analysis of the bucket brigade production line and identifies the potential ergonomic risk factors that may result from the utilization of this production technique. Biomechanical and physiological data of the workers was collected while they worked on the traditional and bucket brigade production lines. The research identifies that while the production level of the bucket brigade system may be higher than the traditional production line, its procedure required significantly less energy expenditure by the operators. However, the difficulty and amount of work experienced by the last worker in the bucket brigade line may cause productivity problems and promote a high turnover rate at that station, and thus is the limiting design criterion of the bucket brigade production methodology from a human factors perspective.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09576060210442635
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  • 7
    Electronic Resource
    Electronic Resource
    Improving the performance of hospitality firms (2000)
    Bingley : Emerald
    International journal of contemporary hospitality management 12 (2000), S. 149-155 
    Details
    ISSN: 0959-6119
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The aim of this article is to identify company characteristics which are linked to improved performance in hospitality firms. It compares the levels of market orientation and other company characteristics, including corporate culture, innovation procedures, use of information technology and ethical policies of hospitality firms with the most highly market-oriented service firms from other sectors which took part in a large multi-industry study in New Zealand. Suggests that hospitality managers should encourage their organisations to become more customer-focused, to develop a corporate culture which encourages innovation, and to make greater use of Web-based marketing to improve company performance.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09596110010320643
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  • 8
    Electronic Resource
    Electronic Resource
    Branding universities in Asian markets (2003)
    Bingley : Emerald
    The @journal of product & brand management 12 (2003), S. 108-120 
    Details
    ISSN: 1061-0421
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Although universities are increasingly competing for international students, little has been written about the influence of cross-cultural values on the positioning of international education brands. This study investigates the values that students in three Asian markets place on overseas university education, and the media they use to gain information about universities. The results suggest that a common media mix can be utilized in Malaysia, Singapore and Hong Kong, and that a standardized or adapted branding strategy could be adopted, depending on how many of these markets universities wish to target. The results have important implications for the positioning of international university brands in Asian markets.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10610420310469797
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  • 9
    Electronic Resource
    Electronic Resource
    Introduction: fragmentation and integration in knowledge management research (2003)
    Bradford : Emerald
    Information, technology & people 16 (2003), S. 259-265 
    Details
    ISSN: 0959-3845
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science , Sociology
    Notes: Knowledge management (KM) research lacks a common conceptual core; it is cross-disciplinary, addresses a wide variety of phenomena, and has difficulty distinguishing itself from many related areas of research. The result is a fragmented field that is itself artificially split from the related literature on organizational learning. KM may be progressing through a predictable life-cycle that could end in collapse of the KM concept unless researchers can develop more integrative core theories of learning- and knowledge-related phenomena in organizations. The diverse body of organizational learning and knowledge management research provides an impressive foundation for the synthesis of such broader theories of learning and knowledge that are creative, new, and integrative.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09593840310489377
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  • 10
    Electronic Resource
    Electronic Resource
    The impact of knowledge repositories on power and control in the workplace (2001)
    Bradford : Emerald
    Information, technology & people 14 (2001), S. 368-384 
    Details
    ISSN: 0959-3845
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science , Sociology
    Notes: Knowledge management systems designed to facilitate the storage and distribution of codified knowledge affect the distribution of power within organizations. Drawing on the literature that describes the impact of information technology on power and control, this article proposes two principal outcomes of the implementation and use of such knowledge repositories. The use of knowledge repositories by employees who are net re-users of knowledge-based work products is expected to increase the extent to which these employees are interchangeable while reducing the level of skill they need to carry out their work. For employees who are net contributors to knowledge-based work products, the use of knowledge repositories produces the opposite effect. When managers choose to capitalize on these effects to increase their control, employees in the former group may find their power position eroded over time.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09593840110411167
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