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Interactive TV and Formula One: a strategic issue for engine suppliers (1999)

Dransfeld, Henning ; Jacobs, Gabriel ; Dowsland, William

Bradford : Emerald

European business review 99 (1999), S. 292-299

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ISSN: 0955-534X

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: During the last two years, the first experiments in digital interactive TV have been carried out, and full digital services are due to become available in many European states and elsewhere in the world within the next few years. These services will create a range of novel marketing opportunities, and Formula One Grand Prix would appear to offer significant potential in this respect. This paper reviews recent developments in the digital TV marketplace, focuses on how these may impact on Formula One, and suggests that production-car manufacturers who also supply engines for the sport should now seriously consider taking advantage of the emerging medium.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/09555349910288174

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