Electronic Resource
Bingley
:
Emerald
The @journal of product & brand management
8 (1999), S. 340-351
ISSN:
1061-0421
Source:
Emerald Fulltext Archive Database 1994-2005
Topics:
Economics
Notes:
Identifies some managerially relevant factors that influence the size of the price premium that consumers will pay for national brands over store brands in grocery products. We define price premium as the maximum price consumers will pay for a national brand over a store brand, expressed as the proportionate price differential between a national brand and a store brand. Overall, perceived quality differential accounts for about 12 percent of the variation in price premiums across consumers and product categories and is the most important variable influencing price premiums.
Type of Medium:
Electronic Resource
URL:
http://dx.doi.org/10.1108/10610429910284319
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