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  • 1
    Electronic Resource
    Electronic Resource
    Life begins at 40?: Further thoughts on marketing's "mid-life crisis" (1995)
    Bingley : Emerald
    Marketing intelligence & planning 13 (1995), S. 4-17 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Many commentators are contending that modern marketing is in thethroes of a "mid-life crisis". Although it is appropriatethat marketing should be facing such a crisis exactly 40 years afterDrucker's (1954) celebrated statement that "marketing is thedistinguishing, the unique function of business", it is arguablethat these declarations of crisis are both premature and undulypessimistic. Adopts a broader, more historically informed approach tomodern marketing, arguing that "crises" in marketing are notnew, they are not insurmountable and that they are not necessarilyunhealthy. Quite the reverse. Offers an analysis of marketing's currentcrisis of representation; outlines ten key points concerning marketing'spast, present and future; and concludes with a simple model ofmarketing's 40 year development cycle.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509510079333
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  • 2
    Electronic Resource
    Electronic Resource
    Who moved my Muggle? Harry Potter and the marketing imaginarium (2002)
    Bingley : Emerald
    Marketing intelligence & planning 20 (2002), S. 134-148 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: According to John Grant's New Marketing Manifesto, contemporary consumers "act their shoe size not their age" by resolutely refusing to grow up. They are not alone. Managers too are adopting a kiddy imperative, as the profusion of primers predicated on children's literature - and storytelling generally - bears witness. Winnie the Pooh, the Wizard of Oz, Alice in Wonderland and Hans Christian Andersen are the marketing gurus du jour, or so it seems. This paper adds to the juvenile agenda by examining the Harry Potter books, all four of which are replete with references to market-place phenomena, and contending that scholarly sustenance can be drawn from J.K. Rowling's remarkable, if ambivalent, marketing imagination.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500210427996
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  • 3
    Electronic Resource
    Electronic Resource
    Retro-marketing: yesterday's tomorrows, today! (1999)
    Bingley : Emerald
    Marketing intelligence & planning 17 (1999), S. 363-376 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The past may be a foreign country, according to L.P. Hartley, but marketers seem to have secured resident alien status. Retro products, services, advertisements and pricing policies are everywhere apparent, as are heritage centres, mega-brand museums, festival shopping malls and retrorestaurants like Planet Hollywood, Hard Rock Café or Dick Clarke's American Bandstand Grill. This paper examines the retro-marketing phenomenon, notes its characteristics, causes and consequences, and makes some sure-to-prove-erroneous predictions about the future of the past.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634509910301098
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  • 4
    Electronic Resource
    Electronic Resource
    Trade softly because you trade on my dreams: a paradisal prolegomenon (2000)
    Bingley : Emerald
    Marketing intelligence & planning 18 (2000), S. 316-320 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: An introduction to the special issue "A taste of paradise". Discusses the various representations of paradise over time and asserts that these have always reflected the society that produced them. Stresses that marketing is unavoidably implicated in our perceptions of paradise. Refers to the different notions of marketing paradise held by the various authors of the papers in the special issue.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500010348897
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  • 5
    Electronic Resource
    Electronic Resource
    Magnetic compasses showing the way (1994)
    Bradford : Emerald
    Industrial robot 21 (1994), S. 20-22 
    Details
    ISSN: 0143-991X
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Notes: Examines the experience of Thorn Automation in the field ofmagnetometery in both defence and commercial markets. The cornerstone oftheir capability has come from using high performance fluxgate sensors. Looksat the different kinds of magnetometer available and describes theirapplications for a variety of remote sensing requirements including vehiclenavigation and remote tracking.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/EUM0000000004146
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  • 6
    Electronic Resource
    Electronic Resource
    Going bananas in paradise: from McDonaldisation to Fyffefication (2000)
    Bingley : Emerald
    Marketing intelligence & planning 18 (2000), S. 356-367 
    Details
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Just prior to the recent millennial transition, The Observer polled a cross-section of British celebrities about their perceptions of paradise. Most of these were suitably vague - perpetual joy, renewed relationships, blissful state of mind etc. - but the anarchic comedian Mark Thomas archly described Heaven as "smelling of bananas". Off-hand possibly, flippant undoubtedly, yet Thomas's remark is strikingly apt, since bananas are the original "forbidden fruit" of the Garden of Eden. Apples are mere interlopers, latter-day arrivistes that have prospered thanks to the spin-doctoring tactics of the wily Serpent. This paper, therefore, aims to set the record straight by telling a tall banana tale and explaining how bananamarketing is the future of our field.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/02634500010348941
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  • 7
    Electronic Resource
    Electronic Resource
    The loyalty ripple effect: Appreciating the full value of customers (1999)
    Bingley : Emerald
    International journal of service industry management 10 (1999), S. 271-293 
    Details
    ISSN: 0956-4233
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: The influence of loyal customers can reach far beyond their proximate impact on the company. This impact is analogous to the ripple caused by a pebble tossed into a still pond. In this article we introduce the loyalty ripple effect construct and define it as the influence, both direct and indirect, customers have on a firm through (1) generating interest in the firm by encouraging new customer patronage or (2) other actions or behaviours that create value for the organization. That is, in addition to their revenue stream, we suggest loyal customers may engage in several behaviours, including word-of-mouth communication, that add value to or reduce costs for the firm. In our discussion, we provide some examples to illustrate our point and conduct an exploratory study related to arguably the most salient ripple generator, word-of-mouth communication. The paper concludes with managerial implications and provides some suggestions for future research.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09564239910276872
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  • 8
    Electronic Resource
    Electronic Resource
    Service recovery: its value and limitations as a retail strategy (1996)
    Bingley : Emerald
    International journal of service industry management 7 (1996), S. 32-46 
    Details
    ISSN: 0956-4233
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Contributes to a growing body of service recovery knowledge by examining the impact of service recovery as a relationship tool, in addition to its well-accepted role as a means to enhance customer satisfaction at the transaction-specific level. Begins by providing an overview of the evolving concept of service recovery and continues by explaining the important and unique role that recovery plays in the service sector. A comparison of the concept of service consistency and reliability with the concept of service recovery leads to a statement of hypotheses tested in an experimental setting. Specifically, results indicate that while service recovery results in encounter satisfaction, service recovery does not significantly influence overall satisfaction, quality, image and future expectations. Rather, consistency of service influences these constructs.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09564239610149948
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  • 9
    Electronic Resource
    Electronic Resource
    I hate shopping! An introspective perspective (1996)
    Bingley : Emerald
    International journal of retail and distribution management 24 (1996), S. 4-16 
    Details
    ISSN: 0959-0552
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Shopping is widely regarded as a major leisure-time activity, but many people do not enjoy the shopping experience. Although these so-called "apathetic shoppers" comprise a large and growing segment of the population, they have attracted very little academic attention hitherto. Using an innovative research procedure - personal introspection - provides an in-depth insight into the mentality and motivations of the apathetic shopper. Highlights the sheer depth of emotion engendered by the retailing encounter; notes the social, non-shopping considerations that intrude into routine forms of consumer behaviour; and draws attention to the practical, managerial benefits that might flow from pandering to the apathetic shopper's needs.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09590559610119910
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  • 10
    Electronic Resource
    Electronic Resource
    The Development and Emergence of Services Marketing Thought (1994)
    Bingley : Emerald
    International journal of service industry management 5 (1994), S. 21-48 
    Details
    ISSN: 0956-4233
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Offers the personal interpretations of authors as participant-observerstogether with a data-based analysis of the evolution of the servicesmarketing literature. Bibliographic analysis of more than 1,000 Englishlanguage, general services marketing publications, spanning fourdecades, provides an additional resource. Using an evolutionarymetaphor as the framework, traces the literature through three stages:Crawling Out (1953-79): Scurrying About (1980-85); and Walking Erect(1986-present). Shows how the literature has evolved from the earlyservices-marketing-is-different debate to the maturation of specifictopics (e.g. service quality, service encounters) and the legitimizationof the services marketing literature by major journals. Presents aclassification and summary of publications and authors. Closes withdiscussion and speculation on the future of the services marketingliterature.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/09564239410051894
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