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A framework and methodology for evaluating e-commerce Web sites (2003)

Merwe, Rian van der ; Bekker, James

Bingley : Emerald

Internet research 13 (2003), S. 330-341

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ISSN: 1066-2243

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Computer Science

Notes: The corporate Web site is an indispensable part of any e-commerce venture. If users find it difficult to do electronic transactions, they will visit another online source, or go to a physical source instead. Evaluating the performance of e-commerce Web sites has received some attention in the past few years, but there is still a pressing need for a more comprehensive approach. This paper attempts to address this need by providing an e-commerce Web site evaluation framework and method built on solid business principles, and using multidimensional scaling to analyse evaluation data and present the results in a graphic manner for easy interpretation.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/10662240310501612

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