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  • Blackwell Publishing Ltd  (2)
  • 2000-2004  (1)
  • 1990-1994  (1)
  • 1
    Digitale Medien
    Digitale Medien
    An Information Theoretic Framework for Exploratory Multivariate Market Segmentation Research (1991)
    Oxford, UK : Blackwell Publishing Ltd
    Decision sciences 22 (1991), S. 0 
    Details
    ISSN: 1540-5915
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Wirtschaftswissenschaften
    Notizen: State-of-the-art market segmentation often involves simultaneous consideration of multiple and overlapping variables. These variables are studied to assess their relationships, select a subset of variables which best represent the subgroups (segments) within a market, and determine the likelihood of membership of a given individual in a particular segment. Such information, obtained in the exploratory phase of a multivariate market segmentation study, leads to the construction of more parsimonious models. These models have less stringent data requirements while facilitating substantive evaluation to aid marketing managers in formulating more effective targeting and positioning strategies within different market segments. This paper utilizes the information-theoretic (IT) approach to address several issues in multivariate market segmentation studies. A marketing data set analyzed previously is employed to examine the suitability and usefulness of the proposed approach [12]. Some useful extensions of the IT framework and its applications are also discussed.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1540-5915.1991.tb01289.x
    Standort Signatur Erwartet Verfügbarkeit
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  • 2
    Digitale Medien
    Digitale Medien
    Effect of High Hydrostatic Pressure on the Secondary Structures of BSA and Apo- and Holo-α-Lactalbumin Employing Fourier Transform Infrared Spectroscopy (2002)
    Oxford, UK : Blackwell Publishing Ltd
    Journal of food science 67 (2002), S. 0 
    Details
    ISSN: 1750-3841
    Quelle: Blackwell Publishing Journal Backfiles 1879-2005
    Thema: Land- und Forstwirtschaft, Gartenbau, Fischereiwirtschaft, Hauswirtschaft , Werkstoffwissenschaften, Fertigungsverfahren, Fertigung
    Notizen: Conformational changes in bovine serum albumin (BSA), Ca++-free α-lactalbumin(apo-α-lac), and Ca++-saturated α-lactalbumin(holo-ct-lac) were examined via Fourier transform infrared (FTIR) spectroscopy after pressure treatment up to 1270 MPa. BSA showed minimal irreversible secondary structural changes with pressurization, showing a slight loss of β-sheet structure in favor of α-helix. Apo-α-lac underwent major irreversible changes and exhibited infrared bands characteristic of aggregation upon decompression. Holo-α-lac showed extensive resistance to high pressure with no major structural changes. The rich disulfide content in BSA and the presence of Ca++ in holo-α-lac may play important roles in stabilizing these proteins against pressure denaturation.
    Materialart: Digitale Medien
    URL: http://dx.doi.org/10.1111/j.1365-2621.2002.tb10285.x
    Standort Signatur Erwartet Verfügbarkeit
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