Unknown
Ward, Scott
;
Wackman, Daniel B.
;
Weber, Jean E.
;
[et al.]
Hansen, Richard W.
;
Darden, William R.
;
Reynolds, Fred D.
;
Barrett, Francis D. 〈Jr〉
;
Lehmann, Donald R.
;
Neidell, Lester A.
;
Morrison, Donald G.
;
Ostlund, Lyman E.
;
Lutz, Richard J.
;
Resek, Robert W.
;
Hunt, Shelby D.
;
Pappas, James L.
;
Farley, John U.
;
... and further 1
Chicago
:
Periodicals Archive Online (PAO)
Journal of marketing research.
9:3 (1972:Aug.) 315