Unknown
Robertson, Thomas S.
;
Rossiter, John R.
;
Schultz, Randall L.
;
[et al.]
Wittink, Dick R.
;
Parsons, Leonard J.
;
Hyett, G. P.
;
McKenzie, J. R.
;
Shuptrine, F. K.
;
Samuelson, G.
;
Day, George S.
;
Deutscher, Terry
;
Ryans, Adrian B.
;
Whipple, Thomas W.
;
Barnett, Arnold J.
;
Wiseman, Frederick
;
Houston, Michael J.
;
... and further 1
Chicago
:
Periodicals Archive Online (PAO)
Journal of marketing research.
13:1 (1976:Feb.) 67