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  • 1995-1999  (1)
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    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Industrial management & data systems 99 (1999), S. 109-114 
    ISSN: 0263-5577
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Computer Science , Economics
    Notes: Despite the extremely diversified cultural context in which Brazilian enterprises operate, the issue of cultural diversity is new in their agenda. The emergence of this theme is much more related to the need of creating competitive advantages by developing diversified competences, usually following policies which are established by the headquarters of local subsidiaries, than attending to legal procedures, as happens in the USA and Canada. Departing from a conceptual elaboration about cultural diversity and its management, this paper presents the results achieved in a research among leading Brazilian firms. The points that emerge as conclusions can be generalized for other countries.
    Type of Medium: Electronic Resource
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