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  • 2005-2009  (64)
  • 1995-1999  (33)
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  • 1
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    Logistics information management 10 (1997), S. 160-166 
    ISSN: 0957-6053
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Describes an empirical study which aimed to compare the marketing practices used by high-tech and low-tech companies in the UK, and to attempt to explain any significant differences. Concludes that there is increasing awareness of the salience of marketing by UK high technology companies, though they are still not as market oriented as low-tech ones. Suggests that broadly speaking results replicate earlier findings in US high technology firms, with the critical difference that the British companies rate both the possession of the latest technology and price competition less seriously than the American organizations.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Management decision 34 (1996), S. 12-20 
    ISSN: 0025-1747
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Re-affirms the validity of Michael Porter's contribution to the discourse on competitive advantage, but suggests that his theory is weakened by its neglect of cultural factors and historical antecedents. Offers further amplification to his comments on the role of government, and reviews modern critics of Porter. Finally, summarizes succinctly the advice he would give to modern governments.
    Type of Medium: Electronic Resource
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  • 3
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 17 (1999), S. 272-280 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Reviews the political advertising literature at the start of the run-up to the 1997 UK general election and looks at the 1995 Irish Divorce Referendum result and assesses the consequent High Court Appeal case which cast doubt on the possibility that one can measure the effectiveness of political advertising. Outlines the literature on the measurement of political advertising, analyses data from the result and posits ways in which some of these doubts in measurement could be resolved. Suggests a number of methods of measurement of available data from the Irish Divorce Referendum which indicate the effectiveness of the political communication campaign. Finally proposes a number of critical areas of research which will need further exploration if we are to be able to prove our effectiveness in political markets, "beyond reasonable doubt".
    Type of Medium: Electronic Resource
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  • 4
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    International journal of quality science 3 (1998), S. 5-37 
    ISSN: 1359-8538
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Examines the associations between ten integrated quality management constructs and the resulting product quality. Analyzes responses from plant managers of 449 auto-parts firms using stepwise regression. Notes three primary predictors (customer focus, empowerment, and supplier quality management) explaining 26 per cent of variation in product quality. Examines the role of top management commitment in TQM implementation by splitting the sample into firms with high and low top management commitment based on the mean score on this construct. Concludes, first, that firms with high top management commitment produce high quality products despite variations in individual constructs, and, second, that in firms with low top management commitment, four other constructs, i.e. customer focus, supplier quality management, empowerment, and internal quality information usage are primary predictors of product quality.
    Type of Medium: Electronic Resource
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  • 5
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    European journal of marketing 30 (1996), S. 54-67 
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Suggests that although social marketing has long been seen as the modern way of communicating social agendas, it may be displaced by a more polemical and manipulative paradigm, social propaganda, and that this rivalry is intimately connected with the rise of single issue pressure groups and concomitant decline in conventional political participation. While this thesis is not proved in any rigorous sense, does attempt to achieve a secondary objective, that of sorting out a very real conceptual confusion between social marketing and social propaganda, establishing their boundaries and nuancing the subtleties of each by comparison with a conceptually distinct other.
    Type of Medium: Electronic Resource
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  • 6
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    European journal of marketing 31 (1997), S. 677-705 
    ISSN: 0309-0566
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Marketing eschatology judges marketing's sins of omission and commission and describes the future state where "good" triumphs over that which led us to error. Begins by presenting the argument that the future will reject methodological exclusivism involving the two rival claims of methodological monism to the effect that there is just one method for all the sciences and the rival claim that the study of human beings requires a methodology of its own, distinct from that of the natural sciences. Methodological exclusivism should be replaced with methodological pluralism which will be objective pluralism and not a matter of "anything goes". Continues by arguing that marketing, in drawing theories from the behavioural sciences, has paid insufficient attention to the questions and problems to be addressed resulting in illicit grafts with dysfunctional consequences. Marketing in the future will avoid such errors. The third part discusses the status of the principles of marketing and shows how such principles will be justified in the future, other than by disavowing all such principles, unless they are the result of formal empirical inquiry. Finally, discusses marketing's traditional vain obsession with mechanistic approaches and the belief in the universality of universal "laws" and why the future will eschew such beliefs.
    Type of Medium: Electronic Resource
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  • 7
    Electronic Resource
    Electronic Resource
    [s.l.] : Nature Publishing Company
    Nature biotechnology 14 (1996), S. 1028-1029 
    ISSN: 1546-1696
    Source: Nature Archives 1869 - 2009
    Topics: Biology , Process Engineering, Biotechnology, Nutrition Technology
    Notes: [Auszug] You probably don't need to be reminded that research and experimentation in biotechnology are complex and often unpredictable endeavors. But have you ever considered that these characteristics may also affect the scope of your patent protection? The US Patent and Trademark Office (PTO, Washington, ...
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  • 8
    Electronic Resource
    Electronic Resource
    s.l. ; Stafa-Zurich, Switzerland
    Key engineering materials Vol. 118-119 (Mar. 1996), p. 337-346 
    ISSN: 1013-9826
    Source: Scientific.Net: Materials Science & Technology / Trans Tech Publications Archiv 1984-2008
    Topics: Mechanical Engineering, Materials Science, Production Engineering, Mining and Metallurgy, Traffic Engineering, Precision Mechanics
    Type of Medium: Electronic Resource
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  • 9
    ISSN: 1432-0827
    Keywords: Human osteoblast ; Progesterone receptor ; Osteoporosis
    Source: Springer Online Journal Archives 1860-2000
    Topics: Biology , Medicine , Physics
    Notes: Abstract Expression of progesterone receptors (PR) was studied in human osteoblast-like cell lines and primary human osteoblast cultures at the molecular level. Using the sensitive reverse transcriptase polymerase chain reaction (RT-PCR) and oligonucleotide primers which flank the progesterone-binding domain of human PR, progesterone receptor (PR) mRNA was detected in three osteoblast-like cell lines-HOS-TE85, MG-63, and SAOS-2. When compared with β-actin gene expression, levels of PRmRNA transcripts varied between cell lines (PRmRNA in HOS-TE85〉MG-63 ≫ SAOS-2). In addition, RT-PCR confirmed the presence of PRmRNA transcripts in primary human osteoblast cells cultured from collagenase-treated bone. Immunostaining was used to visualize PR protein in cells. All osteoblast-like cell lines showed specific staining for PR. Immunoreactivity was distributed equally in the nucleus and cytoplasm. The level of staining was significantly lower than that detected in PR-positive MCF-7 breast cancer cells though well above background levels obtained for PR-negative HeLa cells. The finding that PR is expressed at both the level of mRNA and protein in several osteoblast-like cell lines as well as in human primary osteoblast cultures indicates that bone-forming osteoblast cells are direct targets for progesterone action.
    Type of Medium: Electronic Resource
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  • 10
    ISSN: 1423-0127
    Keywords: RBF-2 purification ; HIV-1 LTR ; Transcription factor
    Source: Springer Online Journal Archives 1860-2000
    Topics: Biology , Medicine
    Notes: Abstract The combination of high turnover and error-prone reverse transcription results in naturally occurring human immunodeficiency virus-1 long terminal repeats that differ considerably from the prototype sequence. Although no transcription-factor-binding site escapes mutation, the only mutated site that appears to be invariably compensated by co-occurrence of its duplication is the RBE III site, a target for the transcription factor RBF-2. In this work, we characterize RBF-2 further by biochemical purification. RBF-2 was purified by chromatography on heparin agarose and Mono-Q ion exchange chromatography, followed by affinity chromatography on mutant and wild-type RBE III oligonucleotide columns. The purified RBF-2 preparation contained 4 major and 1 minor polypeptides of 50, 100, 110, 120 and 125 kD, as detected by silver staining in SDS-PAGE gels. UV cross-linking revealed a specific 100-kD species, indicating that this protein likely represents the DNA-binding component of a complex. A second factor with DNA-binding specificity similar to that of RBF-2, called RBF-B, was also identified by heparin-agarose fractionation, which suggests that effects of the RBE IIIcis-element may be mediated by a combination of factors in vivo.
    Type of Medium: Electronic Resource
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