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  • 2020-2022  (2)
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  • 1
    Publication Date: 2021-02-25
    Description: This study attempts to identify the main drivers for e-car investments in households and organizations. We questioned 227 decision makers in households currently considering car purchases, and 101 decision makers in small businesses. The businesses were private care services, because their driving profiles widely fit the capabilities of modern e-cars. The main investment drivers were compared in an integrated action model involving elements of the theory of planned behavior and the norm-activation model, i.e., investment intentions, attitudes, personal (ecological) and social norms, and perceived behavioral control. For each group, different models were calculated in order to investigate the relevance of different types of social norms within the decision process, i.e., injunctive or descriptive norms. As expected, the household and organizational decisions were found to be based on different key factors: the decision makers in households mostly considered personal and descriptive social norms; the organizational decisions were mostly grounded in attitudes and injunctive social norms concerning staff expectations. The results suggest the need for tailored policy measures for each target group.
    Electronic ISSN: 2071-1050
    Topics: Energy, Environment Protection, Nuclear Power Engineering
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  • 2
    Publication Date: 2020-12-16
    Description: Seit Mitte 2019 ist die Diskussion um eine CO2-Bepreisung in Deutschland in vollem Gange. Betrachtet man die Debatte in den großen Zeitungen, wurde hier häufig eine grundsätzlich hohe Wirksamkeit der Sozialverträglichkeit gegenübergestellt. Die Autor(inn)en erweitern diesen Diskurs, indem sie eine psychologische Perspektive einbringen: Wie sehen sich Konsument(inn)en von CO2-Bepreisung betroffen? Können sie sich einer steigenden Belastung durch Konsumänderungen entziehen, und was bedeutet das für die Akzeptabilität dieses Steuerungsinstruments?The paper focuses on the topic of current acceptance and future acceptability of CO2 pricing schemes in Germany. Based on psychological theories and empirical findings, it is assumed that different aspects of justice, efficacy beliefs, and perceived actions to reduce CO2 emissions are relevant for long-term acceptability. In the context of two focus groups with local stakeholders from civil society (15 participants), and citizens (12 participants), various aspects of CO2 pricing were discussed, with respect to four research questions addressing 1. doubts concerning the effectiveness of the pricing instrument, 2. relevant aspects of justice, 3. problems of comprehension, and 4. perceived scopes of action. Qualitative-interpretive and quantifying data analysis methods were applied. The main results reveal difficulties in comprehending the instrument and neglect of possible investments. Results are discussed with respect to practical implications.
    Print ISSN: 0940-5550
    Electronic ISSN: 2625-5413
    Topics: Biology , Energy, Environment Protection, Nuclear Power Engineering , Philosophy
    Published by oekom verlag
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