Call number:
PIK B 560-10-0150
Description / Table of Contents:
Contents: PART I Understanding Sustainability and Marketing ; 1 Marketing in the Twenty-First Century ; 2 Framing Sustainability Marketing ; PART II Developing Sustainability Marketing Opportunities ; 3 Socio-ecological Problems ; 4 Sustainable Consumer Behaviour ; PART III Developing Sustainability Marketing Standards and Strategies ; 5 Sustainability Marketing Values and Objectives ; 6 Sustainability Marketing Strategies ; PART IV Developing the Sustainability Marketing Mix ; 7 Customer Solutions ; 8 Communications ; 9 Customer Cost ; 10 Convenience ; PART V Developing the Future of Sustainability Marketing ; 11 Sustainability Marketing Transformations ; 12 Reframing Sustainability Marketing ; Index
Type of Medium:
Monograph available for loan
Pages:
XIV, 292 S. : Ill., graph. Darst.
ISBN:
9780470519226
Location:
A 18 - must be ordered
Branch Library:
PIK Library
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