Publication Date:
2021-01-07
Description:
One of the primary activities of the Istituto
Nazionale di Geofisica e Vulcanologia (National Institute of
Geophysics and Volcanology; INGV) is the production of
resources concerning educational and outreach projects in
geophysics and natural hazard topics. This activity is aimed
at transferring, periodically, results at the forefront of ongoing
research to the public through an intense and comprehensive
plan for scientific dissemination. Over the past
15 years, graphic and visual communication have become
essential tools for supporting institutional and research activities.
In this paper, we describe successful INGV team experiences
resulting from a close relationship and collaborative
work between graphic designers and research scientists.
The main goal of the projects devoted to the general public,
through the creation of a museum exhibition or the production
of descriptive brochures, is to support scientists in conveying
their message and making concepts fruitful, easier to
understand but also fully enjoyable thanks to the emotional
involvement that images may generate. Through a careful
composition of signs and images, and through the use of
different visual tools (colours, form and lettering) on different
media (print, video and web), the graphics and editorial
products together create a strong INGV-style identity, making
it easily recognizable in any educational and outreach
project. A full project product package might include a logo
or other artwork, organized text and pure design elements
such as shapes and colours, which serve the purpose of unifying
the whole set. Colour is used not only to help the project
logo to stand out from the international overview but, in our
case, also to generate a unifying return across all INGV sections.
A recent and highly stimulating experience concerned
the creation of edu-games, specifically designed for scientific
dissemination, through a close collaboration between INGV
graphic designers and their reference scientific community.
The edu-games were designed as an effective combination
of educational content and playful communicative aspects,
leading the young players to learn while having fun.
Description:
Published
Description:
407–425
Description:
2TM. Divulgazione Scientifica
Description:
N/A or not JCR
Keywords:
geoscience communication
Repository Name:
Istituto Nazionale di Geofisica e Vulcanologia (INGV)
Type:
article
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