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A factor analytic study of the sources of meaning in hedonic consumption (1999)

Hopkinson, Gillian C. ; Pujari, Davashish

Bradford : Emerald

European journal of marketing 33 (1999), S. 273-294

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ISSN: 0309-0566

Source: Emerald Fulltext Archive Database 1994-2005

Topics: Economics

Notes: Reports a study that analyses the sources of meaning for kayak sport amongst its consumers. Key aspects of hedonic consumption are discussed, along with its relevance for other areas of consumption. Extant research in adventure sports, from which the survey instrument is derived, is discussed and the issues that it raises are highlighted. Factor analysis is used to identify the underlying dimensions of meaning of consumption. Explanation of these factors endorses and extends the extant theory developed through qualitative research.

Type of Medium: Electronic Resource

URL: http://dx.doi.org/10.1108/03090569910253053

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