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  • 1
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    Iasi: Alexandru Ioan Cuza University of Iasi, Centre for European Studies
    Publication Date: 2019-06-20
    Description: Years ago, at the beginning of the nuclear age, Einstein asserted that the atomic bomb would completely change the world. Currently, the same can be said about globalization. Globalization, the phenomenon which especially affects economy and life, is now one of the most debated topics in history: lectures, articles, books. Worldwide specialists in economics, politics, and sociology have analyzed in thousands of pages the phenomenon of globalization, its forms, evolution, impact and trends, but the views are so diverse and contradictory that it still is not reached even a universally accepted definition. Perhaps it is the so controversial topic that makes him so attractive. If some persons believe that the phenomenon of globalization ends before reaching its peak, others consider that the current situation is just the beginning of an era in which there are no boundaries.
    Keywords: F01 ; F02 ; ddc:330 ; advantages of globalization ; disadvantages of globalization Romania
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
    Type: doc-type:article
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  • 2
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    Iasi: Alexandru Ioan Cuza University of Iasi, Centre for European Studies
    Publication Date: 2019-06-20
    Description: Romania has been a country with a strong cultural background since ancient times. The Romanian people, born Christian, cherished holy days as part of its daily life, Christmas included. From a religious viewpoint, Christmas is one of the twelve holy days celebrated by the rulers of Byzantine Churches, being considered the third great holy day after Easter and Pentecost. However, in relation to the field of marketing, Christmas is a popular holy day, hence an occasion to increase sales. At the level of financial advantages provided, this holy day is the most important one, not only for retailers, but also for the other categories of merchandisers. There are various ways to celebrate this feast: parties, family gatherings, going to church and gifts. Christmas is a religious feast, supported by some people and rejected by others for having been turned into an occasion to spend money and party, thus ignoring its sacred character. Based on the aspects above as premises, this paper aims at shaping the buyer’s behaviour during Christmas time. Therefore, our aims are the identification of those in-store stimuli that create the atmospherics desired by customers when they take the decision to shop in a Christmas context. Another aim is to shape the buyer’s behaviour in choosing Christmas gifts, considering two variables: gender and age. Last but not least, we aim at highlighting the period in which in-store Christmas stimuli have been perceived, whether this coincides with the one when first gifts are bought or not, which was the average budget allocated or the moment people became aware they had to do the shopping for this holy day. The methodological approach includes both a qualitative approach, by using the structured interview and a quantitative approach by conducting a survey based on the snowball sampling method. The population investigated is aged between 25 and 65, lives in the urban area, is married and it was compulsory for the respondents to be part of the families that actually shop for Christmas. The conclusions drawn from this research lead to a lay environment of Christmas holidays and are useful to all retailers interested in maintaining a good relationship with their customers, build consumer goodwill and boost sales during Christmas time.
    Keywords: D12 ; ddc:330 ; Christmas gift ; in-store stimuli ; Christmas in stores ; gender differences in choosing a gift Romania
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 3
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    Iasi: Alexandru Ioan Cuza University of Iasi, Centre for European Studies
    Publication Date: 2019-06-20
    Description: L’objectif principal de l’article est de présenter le concept et la signification du tourisme durable. On présente la définition du l’Organisation Mondiale du Tourisme qui définit le tourisme durable comme un tourisme qui tient pleinement compte de ses impacts économiques, sociaux et environnementaux actuels et futurs, répond aux besoins des visiteurs, de l'industrie, de l’environnement et des communautés hôtes. On souligne les agendas 21 locaux qui ont engagé une démarche territoriale dans le développement du tourisme durable. Une caractéristique fondamentale du secteur du tourisme est sa capacité de relier les aspects économiques, sociaux, culturels et environnementaux du développement durable. L’article traite les acteurs du tourisme durable et explique le rôle important des gouvernements dans le développement durable du tourisme.
    Keywords: ddc:330 ; tourisme ; développement durable ; tourisme durable
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: French
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  • 4
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    Iasi: Alexandru Ioan Cuza University of Iasi, Centre for European Studies
    Publication Date: 2019-06-20
    Description: This research aims to analyse the perception of the country of origin effect on the choice of a future car by the holders of a driving license, which are already possessing a car at the present moment. To solve the research problem, we can say that the results of this study would aim to answer the following questions: To what extent is the car’s brand country of origin and manufacturing country known by its owners? Is there a relationship between the perceived car’s brand country of origin image and its perceived quality? Are the brand’s country of origin and the country of manufacture factors influencing the decision to purchase a car? Is there a connection between the perceived reliability of a car and the perception related to the country of its origin? To respond to these questions, a street survey on 100 subjects (50 men and 50 women) from Iasi, aged between 18 and 65, having a driving license and a personal car was conceived. The sampling method is random, the study being exploratory. The results can be used to issue a series of assumptions about the country of origin effect on the decision to purchase new cars and other goods.
    Keywords: ddc:330 ; country of origin ; car purchasing
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 5
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    Iasi: Alexandru Ioan Cuza University of Iasi, Centre for European Studies
    Publication Date: 2019-06-20
    Description: In last three years, we are witnessing an explosion on social media scene: more and more actors, spectacular growth. So, the social media phenomena cannot be ignored and it is global. Now, in 2011, Facebook is bigger than ever - the most visited site on the Internet. The popularity of social networks like Facebook, Twitter and YouTube, together with the growth of social technologies like blogs and wikis, presents a huge opportunity for marketers. This paper aims to present some facts about social-media users and about its incidence in Romania.
    Keywords: J11 ; M31 ; ddc:330 ; social-media ; network Romania
    Repository Name: EconStor: OA server of the German National Library of Economics - Leibniz Information Centre for Economics
    Language: English
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  • 6
    Publication Date: 2015-05-26
    Electronic ISSN: 2071-1050
    Topics: Energy, Environment Protection, Nuclear Power Engineering
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