Blackwell Publishing Journal Backfiles 1879-2005
Chemistry and Pharmacology
Process Engineering, Biotechnology, Nutrition Technology
Consumer preference for a common ‘yellow cake’ prepared from a commercially available cake mix and for three ‘health modified'cakes was measured using signal detection ranking procedures. Consumers found the ranking protocol simple to use, making it a viable alternative to hedonic scaling. Measures of likelihood to choose to eat, after provision of nutritional information about the cakes, showed the same trend as measures of preference taken before. Yet, the dominance of preference for yellow cake over the ‘health modified’ cakes was reduced.
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