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  • 1
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 13 (1995), S. 5-12 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Strategic marketing planning is a complex task which involves manyexpert judgements. Expert systems would have a tremendous impact in thisfield, but the development of marketing expert systems has proven to bedifficult. Describes a hybrid expert system, HYMS, for strategicmarketing planning. HYMS aims to provide a structured marketing planningprocess, guide a user through this process, offer expert advice at keystages and finally make recommendations for users in setting objectivesand strategies. It combines the advantages of the expert system anddecision support system technology in order to enhance itseffectiveness. Presents a a brief review on expert systems and decisionsupport systems in marketing and then discusses the selection of astrategic marketing planning model and software for HYMS. Describes thearchitecture of the prototype system and the knowledge elicitationissues. Finally, proposes the further extension and enhancement of theHYMS system and offers a brief conclusion from current research.
    Type of Medium: Electronic Resource
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  • 2
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    The @journal of business & industrial marketing 12 (1997), S. 149-162 
    ISSN: 0885-8624
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Formal planning can yield many benefits for all types of companies but many companies are experiencing difficulties with marketing planning. It has been recognized that expert systems would bring benefits to companies by helping them make better strategic plans, but the development of expert marketing systems is difficult and time consuming. Discusses some important issues related to the development of expert marketing systems. These issues are associated with understanding the domain, identifying users' problems, knowing the limitation of expert systems and designing user-friendly interface. These issues seem to have not been addressed adequately from expert system developers. It is hoped that discussions herein would help others to understand these issues better and to develop more successful expert marketing systems.
    Type of Medium: Electronic Resource
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  • 3
    Electronic Resource
    Electronic Resource
    Springer
    Applied intelligence 13 (2000), S. 19-40 
    ISSN: 1573-7497
    Keywords: Bayesian networks ; machine learning ; waste water treatment plants
    Source: Springer Online Journal Archives 1860-2000
    Topics: Computer Science
    Notes: Abstract Bayesian Networks have been proposed as an alternative to rule-based systems in domains with uncertainty. Applications in monitoring and control can benefit from this form of knowledge representation. Following the work of Chong and Walley, we explore the possibilities of Bayesian Networks in the Waste Water Treatment Plants (WWTP) monitoring and control domain. We show the advantages of modelling knowledge in such a domain by means of Bayesian networks, put forth new methods for knowledge acquisition, describe their applications to a real waste water treatment plant and comment on the results. We also show how a Bayesian Network learning environment was used in the process and which characteristics of data in the domain suggested new ways of representing knowledge in network form but with uncertainty representations formalisms other than probability. The results of applying a possibilistic extension of current learning methods are also shown and compared.
    Type of Medium: Electronic Resource
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  • 4
    Publication Date: 1998-09-01
    Print ISSN: 0166-3615
    Electronic ISSN: 1872-6194
    Topics: Computer Science , Technology
    Published by Elsevier
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