ALBERT

Description: With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

Description: Sustainability, Vol. 10, Pages 1797: Development and Challenges of Social Enterprises in Taiwan—From the Perspective of Community Development Sustainability doi: 10.3390/su10061797 Authors: Yung Chang Wu Yenchun Jim Wu Shiann Ming Wu Social enterprises (SEs) have formed a naturally conscientious atmosphere in Taiwan, which has not only diluted the boundary between society and enterprises, but also transformed the inherent thinking of nonprofit organizations (NPOs). SEs operate under cross-organizational and cross-departmental models. For years, the rapid economic development of Taiwan has focused on the pursuit of profit without focusing on the development of NPOs. Only after the economy began to slow down did society gradually see a new trend based on the concept of SEs and the cultivation of community self-sufficiency to solve social problems. Its successful implementation is of great significance to the sustainable development of Taiwan. Community industry is based on the community and it is people-oriented. From the perspective of sustainable development, community industry is invested in economic activities and creates multiple benefits to a sustainable community and to social, environmental, cultural, financial, and other developments. From the early “production and welfare construction” to the “new hometown overall construction policy”, Taiwan has placed emphasis on inherent local industry activation, such as the establishment of local industrial exchange centers, local industry sustainable mechanism construction, local characteristic small community enterprises, as well as economic plans, including “Sustainable Employment Hope Project” and “Diverse Employment Development Program”, promoted by the Labor Commission since 2001. All of these are focused on building and developing a community industry, and relevant authorities look forward to the vitality of the community industry to create more job opportunities and community interests. Based on literature review of social enterprise, this paper leads small- and medium-sized community industries to meet the development of business models from the economic perspective of commercialization and the social perspective of social innovation in order to solve the quality crisis that is faced by nonprofit organizations and to maintain the sustainable development of the enterprise. By the design of a nonprofit and mutual-assistance mechanism, poverty relief results can be obtained. SEs, which are similar to regular enterprises, can encounter challenging business environments and they must also possess the ability to assume business risks. Specifically, SEs must consider the dual goals of having a social mission while achieving economic goals. This study provides a detailed understanding of the existence and operational characteristics of SEs in Taiwan.

Description: As the use of live-stream marketing by corporations to sell products is increasing, the sustainability of this marketing model has been a controversial topic in recent years. In this study, we propose that live-stream marketing can be used as a sustainable strategy to improve the relationship between customers and the companies endorsed by broadcasters. Based on signal theory and the framework of “affordance--psychological outcome--consumer behavior”, this study answers the question from the perspective of virtual gift visibility, and finds that social presence and self-esteem serve as mediators, and self-monitoring personality as a moderator, of the relationship between online visibility of virtual gifts and green purchasing. Our research model was tested using structural equation model analysis. Data were collected from 552 users of Chinese live streaming platforms in China, and it was found that online gift visibility of live-stream marketing can be used as a sustainable strategy to stimulate customers’ purchase intention. Social presence is a full mediator of the relationship between the online visibility of virtual gifts and green purchases. Furthermore, self-monitoring personality moderates the relationships among the online visibility of virtual gifts, social presence, and green purchase intention. Our research not only extends the understanding of online gifts as a link between consumers and broadcasters, but also clarifies the process of how online gifts lead to green purchase intention.

Description: A smart city is developed through the Internet of Things (IoT), cloud computing, big data, mobile Internet, and other new generation technologies regarding information and communication, and data resources in various fields are integrated and applied. The issue of information security in the network era is the strategic focus, as well as the focus of people’s attention, during Taiwan’s smart city construction. Information security policies are the information security guidelines for organizations, and are key to the organization’s information security performance; moreover, such policies show the organization’s support and commitment to the information security of smart cities. This paper discusses the model of information security policy in Taiwan’s smart cities, uses Path Analysis to explore the characteristics of information security policy in smart cities, and examines the relationship between the formulation, implementation, maintenance, and effectiveness of information security policies. Furthermore, this study examines the impact on the effectiveness of organizational information security policies and information security performance from the following aspects: The length of information security policy publication time, policy review, policy advocacy, employee compliance, fair law enforcement, etc., which are all concrete manifestations of the formulation, implementation, and maintenance of information security policy models. Through a questionnaire survey, the correlation between various assumptions, as well as the relationship between organizational information security characteristics, information security policies, and the effectiveness of information security, are verified one by one during the implementation of information security policies. Finally, conclusions and implications are put forward.

Description: Knowledge transfer is a strategy used by high-tech companies to acquire new knowledge and skills. Knowledge can be internally generated or externally sourced. The access to external knowledge is a quick fix, but the risks associated with reliance on external sources are often overlooked. However, not acquiring such knowledge is even riskier. There have been a slew of litigations in the semiconductor industry in recent years. The acquisition and assurance of intangible assets is an important issue. This paper posits that internal R&D should take into consideration the knowledge intensity and capital investment in the industry. This study focuses on the relationship between intangible assets and financial performance. It sourced the 2004 to 2016 financial data of semiconductor companies in Taiwan for panel data modeling and examined case studies for empirical validation. This study found that the higher the R&D intensity (RDI) in the value-added component of human capital, the better the financial performance of the company. RDI has a positive influence on the accumulation of human capital and financial performance metrics, and such influence is deferred. Meanwhile, human capital is a mediating factor in the relationship between RDI and financial performance. RDI is integral to the semiconductor industry’s pursuit of business sustainability.

Description: It is crucial to actively encourage the development of agriculture green technology, which has been regarded as one of the most effective solutions to the environmental degradation caused by agricultural activities. However, agriculture green technology diffusion is indeed a challenging task and still faces numerous barriers. The stakeholders who can potentially deal with these barriers, however, have been overlooked by previous studies. To address these issues, social network analysis was performed to identify critical stakeholders and barriers. Their interactions in agriculture green technology diffusion were analyzed based on the literature, a questionnaire survey and expert judgments. A two-mode network and two one-mode networks were used to analyze the relationships among the identified 12 barriers and 14 stakeholders who can influence these 12 barriers identified. The results show that agricultural research institutes, universities, agribusiness, agencies of township promotion, the government and farmers’ relatives are key stakeholders and that the limited market demand for green technology and the high cost of its diffusion are two main barriers. However, poor green technology operability and farmer families in distress are factors that are not as important as previously perceived. Finally, some recommendations and suggestions are provided to promote agriculture green technology diffusion in China.

Description: As innovative entrepreneurship in China has increased, the transformation and upgrade of mature enterprises through secondary innovation has become a pressing issue. Using the concept of opportunity–resource integration as the research framework, this study examines the relationships between adaptive marketing capabilities (AMCs), opportunity exploitation, and sustainable innovation performance (SIP). The potential moderating effect of organizational legitimacy on these relationships is also investigated. Based on collected data from 163 high tech enterprises based in the Pearl River Delta region of China, the current study confirms that, first, both enterprise AMCs and opportunity exploitation significantly and positively affect sustainable innovation performance, and, second, that interaction between AMCs and opportunity exploitation significantly and positively affect SIP. The results also demonstrated that organizational legitimacy positively moderates not only the direct effects on SIP from both AMC and opportunity exploitation, but also the effect on SIP from the interaction between AMCs and opportunity exploitation.

Description: Nonlocal entrepreneurship plays an important role in promoting regional economic development. The purpose of this paper is to discuss the influence of the subjective and objective factors (organizational legitimacy and regional entrepreneurial ecosystem) of nonlocal entrepreneurship on its sustainable performance and boundary conditions. Through the analysis of 608 questionnaires of 237 teams at different times, the following conclusions are drawn: First, we find that entrepreneurial ecosystems and organizational legitimacy effectively promote nonlocal entrepreneurial teams’ sustainable performance, and strategic flexibility has positive moderating effects on this relationship. Secondly, through polynomial regression and response surface analysis, we find that the interaction between entrepreneurial ecosystems and organizational legitimacy has a positive impact on sustainable performance. Specifically, compared with the inconsistent status of entrepreneurial ecosystems and organizational legitimacy, the sustainable performance is higher under a consistent status. Compared with the low consistency status of entrepreneurial ecosystems and organizational legitimacy, the sustainable performance in the high consistency status is higher. Therefore, we suggest that the government, universities, and enterprises should build entrepreneurial ecosystems to promote the sustainability of nonlocal entrepreneurial teams. For nonlocal entrepreneurial teams, organizational legitimacy and strategic flexibility should be enhanced. The presented research adds to the literature by integrating subject and object factors (organizational legitimacy and regional entrepreneurial ecosystem), which has important theoretical significance.