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  • 1
    Electronic Resource
    Electronic Resource
    The MBA is dead - part 1: God save the MBA! (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 229-240 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - The Master of Business Administration (MBA) is becoming increasingly publicly criticised by the likes of Mintzberg and other management writers. Much of their criticism is based on personal experience and opinion rather than any systematic research, and ready-made solutions are proposed as alternatives. This paper (and its counterpart) are the result of a year of research into the future of the MBA. Its purpose is to question whether its current market decline is terminal or if indeed it can be resurrected. Design/methodology/approach - A year-long future study was undertaken at Cranfield School of Management combining a range of traditional research methods and samples including literature review, surveys of alumni, academics and futurists, interviews with recruiters and human resources (HR) managers, a Delphi study with international participants, and interviews and a focus group with business leaders. The results were then analysed and combined to form the pictures developed in this article and its counterpart. Findings - The MBA is positioned here as a qualification that is plagued by market confusion as to what it actually represents and what its value is. A pre-emptive post-mortem is carried out into the future of the MBA and the future senior manager/leader, which highlights the gap between research and practice, league tables, e-learning and attempts at internationalisation as some of the causes of the current malaise. The paper also looks at how some business schools are starting to address these issues in order to maintain the MBA as a valued qualification in the management marketplace. Originality/value - This paper provides a comparison of MBA offerings and potential substitutes. It opens the arena of senior management education for debate by charting the future decline of the MBA, challenging business schools to make changes or witness the death of their cash-cow.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120510627358
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  • 2
    Electronic Resource
    Electronic Resource
    The MBA is dead - part 2: long live the MBL! (2005)
    Bradford : Emerald
    On the horizon 13 (2005), S. 241-248 
    Details
    ISSN: 1085-4959
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Education , Economics
    Notes: Purpose - Building on part 1 of this series, this paper aims to look at alternative ways in which business schools can develop the future managers and leaders needed by organisations. It draws attention to an emerging gap in the marketplace and suggests one possible model for addressing it. Design/methodology/approach - A year-long future study was undertaken at Cranfield School of Management combining a range of traditional research methods and samples including literature review, surveys of alumni, academics and futurists, interviews with recruiters and human resource (HR) managers, a Delphi study with international participants, and interviews and a focus group with business leaders. The results were then analysed and combined to form the pictures developed in this article and its counterpart. Findings - Following on from Part 1, this paper proposes a new "élite" qualification for senior managers and leaders to replace the Master of Business Administration (MBA) in the marketplace. This would allow the MBA to become the graduate conversion course in business necessary as an entry point into management. The Master's in Business Leadership (MBL) focuses on the individual rather than curriculum, and is a personal development journey rather than a functional knowledge-based experience, as there is an assumption that this knowledge base is already there prior to the course being undertaken. This paper concludes with a comparative analysis of the MBA, the MBL and the International Master's in Practising Management which Mintzberg has proferred as his alternative to the MBA. Originality/value - This paper provides a comparison of MBA offerings and potential substitutes. It also suggests a new curriculum for senior management education to prepare people for leadership in the future, while repositioning the MBA as a mass graduate conversion programme. By putting forward one possible way forward in the management education market, this paper hopes to open discussion for further development of the international management education sector.
    Type of Medium: Electronic Resource
    URL: http://dx.doi.org/10.1108/10748120510627367
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    Paper (German National Licenses)
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