ISSN:
0007-070X
Quelle:
Emerald Fulltext Archive Database 1994-2005
Thema:
Land- und Forstwirtschaft, Gartenbau, Fischereiwirtschaft, Hauswirtschaft
Notizen:
This case study investigates the possibility of Dairy Crest dairy products entering the German market. The study gives an insight and analyses the company's internal capabilities as well as its external industrial forces that may influence and direct strategies and tactics. Finally, it presents a suggested possible strategic and tactical marketing approach that could alternatively be used by Dairy Crest in optimising performance when targeting the German market.
Materialart:
Digitale Medien
URL:
http://dx.doi.org/10.1108/00070709910278325
Permalink