ALBERT

All Library Books, journals and Electronic Records Telegrafenberg

feed icon rss

Your email was sent successfully. Check your inbox.

An error occurred while sending the email. Please try again.

Proceed reservation?

Export
  • 1
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International marketing review 17 (2000), S. 146-163 
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: While much prior research has focused on Japanese multi-national corporations' (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs' foreign market entry mode choice. In this study, a survey of Japanese MNCs is conducted in order to assess the factors that are the most influential in the foreign market entry decisions of Japanese MNCs. Using bargaining power theory, eight factors are identified in the study. The findings indicate that five of the eight factors (stake of the host country, need for local contribution, riskiness of the host country, resource commitment, and host government restrictions) are significant predictors of Japanese MNCs' entry mode choice and that bargaining power theory is of value in predicting the entry mode choices of Japanese MNCs.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 2
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    International marketing review 17 (2000), S. 287-304 
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Many nations have restrictions on advertising in certain product categories. This paper examines product category restrictions on advertising in four large East Asian markets: Japan, Taiwan, the People's Republic of China, and South Korea. Product categories included in this study include alcohol, cigarettes, ethical drugs, contraceptives, personal hygiene products and undergarments. The authors describe regulatory policy in these categories and use Albaum et al.'s framework for assessing environmental factors in advertising to assess the logic behind the regulation. A wide range of regulations is found across the four countries and it is concluded that a complex web of factors underlies the regulations. Implications for managers are provided.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 3
    ISSN: 0265-1335
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - This cross-national study seeks to examine the service quality dimensions and advertising appeals conveyed in services advertisements in the USA and Korea. Design/methodology/approach - Using Hofstede's cultural dimensions as a basis for distinguishing cultures, this study explores the role of culture in services advertising strategy. Content analysis was used to examine services advertising in the USA and Korea. Findings - The results of a content analysis of over 400 magazine advertisements suggest that advertisers may be able to standardize services advertising in magazines by type of advertising appeal and on specific service quality dimensions. Research limitations/implications - As the service sector continues to grow, future research is needed to compare services advertising for different types of services and in other media. Experimental studies that explicitly examine what types of cues are effective with Korean consumers are needed. Practical implications - Implications for advertisers attempting to reach Korean consumers suggest that, in magazine advertising, rational appeals tend to be considerably more common than emotional appeals. Cues related to reliability and assurance also are used very frequently, suggesting that they may be well received by Korean consumers and thus that they should be used by many services advertisers. However, advertisers must consider the significance of what an Asian factor means for advertising strategy. Originality/value - This study contributes to the literature and provides insights to services providers and advertisers by comparing which advertising appeals and dimensions of service quality are conveyed in services advertising in Korea and the USA and by comparing the advertising strategies with cultural dimensions.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 4
    Electronic Resource
    Electronic Resource
    Bingley : Emerald
    Marketing intelligence & planning 19 (2001), S. 153-161 
    ISSN: 0263-4503
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting modes of entry. Joint ventures may be more appropriate for internationally-experienced firms, than for inexperienced companies.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 5
    Electronic Resource
    Electronic Resource
    Bradford : Emerald
    Journal of consumer marketing 22 (2005), S. 304-305 
    ISSN: 0736-3761
    Source: Emerald Fulltext Archive Database 1994-2005
    Topics: Economics
    Notes: Purpose - The aim of this paper is to explore the impact of efforts by some municipalities to place various restrictions on on-premise signs and to examine the impact of strict regulations on local communities. Design/methodology/approach - Provides examples of restrictive sign codes and reviews articles providing empirical evidence on public perceptions of signs as well as the impact of signs on businesses and communities. Findings - Excessive regulation of signs is counterproductive; contrary to the beliefs of proponents of harsh restrictions, signs are helpful to consumers and business, and they contribute to a community's economic vitality. Practical implications - In developing and implementing sign codes, municipalities should consider what research tells us about the value of on-premise signs. Members of the general public who have an interest in municipal affairs should consider research findings when forming opinions about the regulation of signs as opposed to relying on a limited number of individuals who may ignore the marketing functions of signs in developing and implementing sign codes. Originality/value - Demonstrates the importance of signage to consumers, businesses, and local communities.
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 6
    Electronic Resource
    Electronic Resource
    [s.l.] : Nature Publishing Group
    Nature 187 (1960), S. 788-789 
    ISSN: 1476-4687
    Source: Nature Archives 1869 - 2009
    Topics: Biology , Chemistry and Pharmacology , Medicine , Natural Sciences in General , Physics
    Notes: [Auszug] Fig. 1. Serum uric acid levels of P. domesticus under different conditions. The vertical lines indicate the range ; the horizontal lines indicate the mean (x); and the rectangles indicate the interval x + 2cof to ~x - 2,aM. The number above each line indicates the sample size. Drk-Hy, hydrated in ...
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 7
    Electronic Resource
    Electronic Resource
    Springer
    Journal of financial services research 9 (1995), S. 363-368 
    ISSN: 1573-0735
    Source: Springer Online Journal Archives 1860-2000
    Topics: Economics
    Type of Medium: Electronic Resource
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 8
    Publication Date: 2015-08-03
    Print ISSN: 1554-8929
    Electronic ISSN: 1554-8937
    Topics: Biology , Chemistry and Pharmacology
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 9
    Publication Date: 1960-08-01
    Print ISSN: 0028-0836
    Electronic ISSN: 1476-4687
    Topics: Biology , Chemistry and Pharmacology , Medicine , Natural Sciences in General , Physics
    Published by Springer Nature
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
  • 10
    Publication Date: 2013-08-31
    Description: Orbiting the Earth are spent rocket stages, non-functioning satellites, hardware from satellite deployment and staging, fragments of exploded spacecraft, and other relics of decades of space exploration: orbital debris. The United States Space Command tracks and maintains a catalog of the largest objects. The catalog contains over 7000 objects. Recent studies have assessed the debris environment in an effort to estimate the number of smaller particles and the probability of a collision causing catastrophic damage to a functioning spacecraft. The results of the studies can be used to show, for example, that the likelihood of a collision of a particle larger than about one centimeter in diameter with the International Space Station during a 10-year period is a few percent, roughly in agreement with earlier estimates for Space Station Freedom. Particles greater than about one centimeter in diameter pose the greatest risk to shielded spacecraft. There are on the order of 105 such particles in low Earth orbit. The United States National Space Policy, begun in 1988, is to minimize debris consistent with mission requirements. Measures such as venting unused fuel to prevent explosions, retaining staging and deployment hardware, and shielding against smaller debris have been taken by the U.S. and other space faring nations. There is at present no program to remove debris from orbit. The natural tendency for upper atmospheric drag to remove objects from low Earth orbit is more than balanced by the increase in the number of debris objects from new launches and fragmentation of existing objects. In this paper I describe a concept under study by the Program Development Laboratory of Marshall Space Flight Center and others to remove debris with a ground-based laser. A longer version of this report, including figures, is available from the author.
    Keywords: Spacecraft Design, Testing and Performance
    Type: Research Reports: 1995 NASA/ASEE Summer Faculty Fellowship Program; NASA-CR-199830
    Format: application/pdf
    Location Call Number Expected Availability
    BibTip Others were also interested in ...
Close ⊗
This website uses cookies and the analysis tool Matomo. More information can be found here...